***** ***** , President of ***** ***** & Associates, Inc. has a tremendous arsenal of knowledge, experience and creativity in the unique world of celebrity merchandising. Founded in 2002, her firm’s strength lies in its ability to effectively immerse itself in the client merchandising process from beginning to end. TSA assesses and develops everything from assortment plans to a complete product line—even embracing packaging design to signage and layout. The company is also adept at developing thorough sourcing strategies including specifying countries and factories for production.

***** ’s strengths extend to the ability to identify and target potential markets for product extension, blending specifically with the celebrity image. She has the fine tuned ability to take a celebrity’s “public persona”, develop the appropriate product or product line and produce a comprehensive strategy that includes packaging and in store displays to ensure a quality product shown in its most favorable atmosphere. The firm can also assist with suggested marketing and public relations strategies to fully establish the brand in the marketplace.

As Vice President of Merchandising for Martha Stewart Living Omnimedia, ***** has worked to synthesize Martha Stewart’s persona into various merchandising divisions. Her efforts included launching the Martha by Mail print catalog, creating an exclusive $200 million mass market garden line for Martha Stewart Everyday Garden, launching the ***** website and initiating cross promotion with other Martha Stewart divisions. In addition, she launched the Martha by Mail e commerce business.

***** has experience with a variety of high quality retail corporations including William-Sonoma, Neiman Marcus, J. Crew Group and Macy’s of New York.