Expert Profile
Subject is currently an independent marketing consultant, providing marketing consulting services to various clients.
Before going into the consulting business, he was the director of marketing at a specialty wire and cable manufacturer in Wisconsin and for 16 years prior to that, he had various management roles at a prominent manufacturer of control components used in industrial automation.
He is a Registered Professional Engineer in the State of Wisconsin and is a member of IEEE, ISA and the NFPA.
Before graduating from college, subject worked as an intern student engineer at Allen-Bradley Co. and as an application engineer at Vilter Mfg. Corp, both in Milwaukee WI. After graduating from the University of Wisconsin-Milwaukee in 1973 with a BSEE degree, he joined Allis-Chalmers Power Systems, where he installed and commissioned large steam turbine-generators at numerous locations in the US. From there, he went into the utility Load Management systems business, first as a field engineer in charge of installing large remote control systems, then moved on to sales and marketing positions in the electric utility marketplace.
In 1986, subject became National Sales Manager at the controls manufacturer in Minnesota. Several years later, he was appointed the Director of Special Products at that company where he managed the start-up and growth of their now-highly successful connectivity business unit. In 2003, he became engaged as the Director of Marketing for a specialty manufacturer o ***** commercial wire and cable products in Wisconsin, bringing along years of experience in selling and marketing to industrial and utility markets. In 2009, he went into business for himself. The subject is a homeowner with his wife and lives in western Wisconsin – near the Minneapolis-St Paul area.
Self - employed marketing consultant - dba TRC Consulting
Northwire Inc Osceola WI, 2003 – 2009
Director of marketing
Created and executed a marketing strategy and plan for a company that previously had none.
Increased sales from $17M to over $40M and increased yearly new customers from 30 to 800.
Created an industry-recognized brand image while winning new customers using leading-edge marketing techniques.
Turck Inc., Plymouth MN, *****
Director of strategic planning,
Discovered new product lines and incorporated them into the company product offering through strategic alliances.
Developed and facilitated a new strategic plan. Coordinated product line marketing with worldwide business units.
Director – Special Products Division
Division manager - founded business unit to manufacture and market industrial electrical connector*****anized start-up operation and met revenue and profit goals ahead of schedule, Grew business from zero to over $25 million and number-one position in market.
National sales manager
Managed sales organization consisting of regional sales managers, independent sales representatives and distributors in the US
Managed key accounts
Revitalized and managed marketing activities for multiple product lines including industrial sensors, networks and ancillary controls Gained new market position resulting in highest level of brand recognition in industry. Tripled sales in 4 years.
BBC Brown Boveri, St. Paul MN, *****
Sales engineer
Field sales rep., selling load management systems to electric utilities. Job estimating and proposal writing. Project management.
American Science and Engineering, Cambridge MA, *****
Sales engineer, field engineer
Field engineer and field sales rep., installed load management and remote meter reading system in Wisconsin, later selling load management systems to other electric utilities. Job estimating and proposal writing.
Engineering Management Certificate Program – Cal Tech, Pasadena CA
BSEE University of Wisconsin – Milwaukee
Electrical Engineering, Marquette University, Milwaukee WI
Goethe Institut, Munich Germany, German language.
Registered PE - State of Wisconsin
member IEEE, ISA
Retainer with a technical products manufacturer in the capacity of adviser, consultant, collaborator and direct provider of services, including management of on-line marketing campaigns, writing articles and white papers, newsletter articles, blogging, etc.