VIBHAS *****

Senior level assignments in Business / Marketing Consultancy, Market Planning & Research with an organisation of high repute

PROFESSIONAL SYNOPSIS
 An astute professional with nearly 13 years’ rich experience in:
- Strategic Planning - Profit Centre Operations - Budgetary Control
- Marketing Communication - Market Research - Brand Management
- Key Account Management - Team Management - Resource Management
 Hands on experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms.
 Demonstrated expertise in development & implementation of promotion plans and handling communication for brands including all above the line and below the line activities.
 An out-of-the-box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity.
 Skilled in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals.
 Possess excellent communication, interpersonal and relationship management skills.
 Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve customer satisfaction and business retention.
 Thorough understanding of the leading edge technologies to develop domain expertise and create new business opportunities.
 An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

EMPLOYMENT RECITAL

Self Employed, MD Value Insights India
Jun’09-
 Independent Adviser to marketing, marketing research and SME Associations (Milagrow), I have undertaken series of projects for leading corporate across different industry verticals
o Enterprise Services and Applications market
o Product and Channel Research for a leading consumer durable company in India
o Dealer Satisfaction work for a leading manufacturer of agri-implements
o Ad Pre and Post Testing for different organizations in India
o Data Digitization and Fieldwork census for a leading IT Services company in India
 Visiting Faculty to number of leading management institutes
o IMT Ghaziabad
o ICFAI Delhi
o NIAM Faridabad


LG Electronics, Greater Noida (NCR)
AGM – Marketing: Feb’08- June ’09

Accountabilities:
 Overall Retail Marketing Head for LCD and GSM Product Line- Product, Pricing, Channel and Promotion.
 Team Member of the Product Planning Team, involved in devising new products for different consumer segments – Involved in each and every stage of new product development starting from ideation to launch.
 Regular Review of Dealers and Distributors by undertaking field visits and also by engaging third party agencies - Retail Audits for Market Share, Dealer Satisfaction for Dealer Motivation Assessment, Mystery Audits for MOP Tracking and Display Tracking at Retail Counter.
 Additional Responsibility as Head of Consumer Insights for all divisions at LGEIL - GSM, IT, Home Electronics and Household Appliances.


Highlights:
 Devised Brand Shop Strategy for LGEIL from designing shop layout to business model formulation
 Devised and Executed Dealer Motivation programs at LGEIL- Project Diamond (motivating the direct dealers), Sub-Dealer Management Program and Dealer Relationship Program
 Actively involved in launch of new home electronics (TV, LCD, Home Theatre Systems), household appliances (Refrigerators, Washing Machines, Micro Wave Ovens, AC), GSM Handsets and IT Products
 Involved in devising of VOC (Voice of Customers) Complaint Redressal Mechanisms and Initiated marketing programs to improve the perceptions on service quality
 Part of Strategic team created to identify emerging growth opportunities in the rural and super – premium segments-
o Devised Market Entry and Activation Strategies for Rural Market, Identified and Developed Channel partners for Rural Market project in AP, Gujarat, Tamil Nadu and UP(East)
o Created a new product line-up which could appeal to the super premium consumers


NASSOM, Delhi
Sr. Manager: Jan’07 – Feb’08

Accountabilities:
 Directing the industry forums for emerging areas of Remote Infrastructure Management and BPO Locations.
 Rendering the strategic insights to the IT & ITES Industry.

Key Projects Accomplished:
 Global Launch of IMS Forum to IT Services User organisation by way of Global Road-shows and Events
 Organised Events for the IT-ITES Industry

AC Nielsen ORG MARG, Delhi
Sr. Manager: Mar’06 – Dec’06

Accountabilities:
 Generating business and executing the research assignments.
 Monitoring the key verticals entailing focus on OTC Brand, Telecom and Liquor.



IMRB, Delhi
Research Director: Oct’03 – Mar’06

Accountabilities:
 Acquiring business and executing research assignments for new age verticals such as Real Estate, Retail, Travel & Tourism and Healthcare (FY 2006).
 Key focus verticals are IT, Telecom and Oil & Gas.

Highlights:
 Efficiently framed detailed business intelligence, market performance metrics and expansion strategies for Telecom Players.
 Steered efforts for executing a detailed market entry and feasibility program for leading corporations in India.

Key Assignments Handled:
 Team Leader of TRAI Quality of Services Study – All India – Audit and Survey *****
 Team Leader of BSNL Brand Health Measurement Study – All India -2005
 Team Leader of Call Centre Audit for Escotel- All India -2004
 Vendor Satisfaction Studies for IT & Telecom Service Providers.
 Concept Testing and Demand Estimation Studies in the Natural Gas, Oil, Lubes, Agri-Equipment, Healthcare, IT, Telecom, etc.
 Customer Satisfaction and Purchase Dynamics Studies in IT & Telecom.
 Brand Tracking Studies for the IT & Telecom Service Providers.
 Channel Dynamics Study for Telecom Service Providers.
 DFID Sponsored study on Investor Requirements in state of Orissa and Tourism Potential in Orissa

Spice Telecommunications Ltd. , Chandigarh
Manager - Marketing: Oct’01- Sep’03

Accountabilities:
 Acting as the head of overall market research and intelligence related activities.
 Managing the agency interaction with agencies such as AC Nielsen for Qualitative field studies, TNS for brand track & cell track and Market Pulse for retail audit.
 Evaluating the business intelligence reports related to network usage, revenue analysis, etc. for strategic decision making process.
 Overseeing the generation of competitive MIS reports to track the network usage, sales and revenues.
 Carrying out the research to re-launch the prepaid brand and loyalty program.

Highlights:
 Dexterously monitored the Post Paid Loyalty program from conceptualisation and activation to expansion.
 Functioned as the Overall Head of Roaming Revenue and Retention and formulated the detailed programs for customer retention and loyalty enhancement.
 Effectively contrived a continuous MIS and insight generation framework for the top management.


PREVIOUS ASSIGNMENTS
International Data Corporation (IDC), Delhi Assistant Manager Nov’98 – Oct’01

Accountabilities:
• Business development and client pitching for marketing consultancy
• Continuous Interaction with the Asia Pacific Office
• providing marketing & technology knowledge based solutions to clients in the area of IT and telecom based on search of database of international reports
• projections and forecasts in new areas such as CRM, ASP etc for business planning
• end user research in the area of IT and telecom

Achievements
• Awarded the best executive award for conducting consultancy assignment in new and emerging areas like CRM, ASP etc

Key Assignments handled
• Usage and Attitude Studies for IT products
• Concept Testing studies for vendors such as IIS Infotech, NIIT, Ariba (e-procurement)
• Product testing for the new low end plotter using conjoint technique
• Brand Positioning studies for new vendors such as HP in the cluttered Home PC market
• Mystery Customer audits of telecom resellers sales force
• Assessment of new emerging markets like CRM, Broadband, ERP etc using a four cornered approach
• Assessment of
o impact of the governmental policy measures
o technology changes in the market
o market players strategies
o consumer needs, drivers & barriers to adoption
GN Consultants Team Leader Dec’97- Nov’98
Indica Research, Delhi Research Executive Dec’96 – Nov’97

SCHOLASTICS
 M. B. A (Marketing and Finance) from Bhopal University Bhopal, MP in 1996.
 B. Sc. (Mathematics Hons. ) from Hindu College, Delhi University, Delhi in 1994.

STATISTICAL SOFTWARE PACKAGES USED
 SAS- E MINER
 SPSS
 STATISTICAL SOFTWARE PACKAGES USED
 Visiting Faculty at IMT Ghaziabad in Business Research in 2003, 2004
 Visiting Faculty at IMT Ghaziabad in Advanced Market Research in 2005, 2006
 Guest Faculty at IMT Ghaziabad for Market Research in 2009, 2010

STATISTICAL TECHNIQUES KNOWLEDGE
 EXPERT IN USING UNIVARIATE AND MULTIVARIATE STATISTICAL TECHNIQUES SUCH AS FACTOR, CLUSTER, REGRESSION, DISCRIMINANT, CONJOINT ETC.
 EXPERT IN PREDICTIVE MODELLING TECHINQUES SUCH AS LOGISTIC REGRESSION, SEGMENTATION –CHAID AND DECISION TREE