Senior level assignments in Business / Marketing Consultancy, Market Planning & Research with an organisation of high repute
An astute professional with nearly 13 years’ rich experience in:
- Strategic Planning - Profit Centre Operations - Budgetary Control
- Marketing Communication - Market Research - Brand Management
- Key Account Management - Team Management - Resource Management
Hands on experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms.
Demonstrated expertise in development & implementation of promotion plans and handling communication for brands including all above the line and below the line activities.
An out-of-the-box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity.
Skilled in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals.
Possess excellent communication, interpersonal and relationship management skills.
Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve customer satisfaction and business retention.
Thorough understanding of the leading edge technologies to develop domain expertise and create new business opportunities.
An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
Self Employed, MD Value Insights India
Independent Adviser to marketing, marketing research and SME Associations (Milagrow), I have undertaken series of projects for leading corporate across different industry verticals
o Enterprise Services and Applications market
o Product and Channel Research for a leading consumer durable company in India
o Dealer Satisfaction work for a leading manufacturer of agri-implements
o Ad Pre and Post Testing for different organizations in India
o Data Digitization and Fieldwork census for a leading IT Services company in India
Visiting Faculty to number of leading management institutes
o IMT Ghaziabad
o ICFAI Delhi
o NIAM Faridabad
LG Electronics, Greater Noida (NCR)
AGM – Marketing: Feb’08- June ’09
Overall Retail Marketing Head for LCD and GSM Product Line- Product, Pricing, Channel and Promotion.
Team Member of the Product Planning Team, involved in devising new products for different consumer segments – Involved in each and every stage of new product development starting from ideation to launch.
Regular Review of Dealers and Distributors by undertaking field visits and also by engaging third party agencies - Retail Audits for Market Share, Dealer Satisfaction for Dealer Motivation Assessment, Mystery Audits for MOP Tracking and Display Tracking at Retail Counter.
Additional Responsibility as Head of Consumer Insights for all divisions at LGEIL - GSM, IT, Home Electronics and Household Appliances.
Devised Brand Shop Strategy for LGEIL from designing shop layout to business model formulation
Devised and Executed Dealer Motivation programs at LGEIL- Project Diamond (motivating the direct dealers), Sub-Dealer Management Program and Dealer Relationship Program
Actively involved in launch of new home electronics (TV, LCD, Home Theatre Systems), household appliances (Refrigerators, Washing Machines, Micro Wave Ovens, AC), GSM Handsets and IT Products
Involved in devising of VOC (Voice of Customers) Complaint Redressal Mechanisms and Initiated marketing programs to improve the perceptions on service quality
Part of Strategic team created to identify emerging growth opportunities in the rural and super – premium segments-
o Devised Market Entry and Activation Strategies for Rural Market, Identified and Developed Channel partners for Rural Market project in AP, Gujarat, Tamil Nadu and UP(East)
o Created a new product line-up which could appeal to the super premium consumers
Sr. Manager: Jan’07 – Feb’08
Directing the industry forums for emerging areas of Remote Infrastructure Management and BPO Locations.
Rendering the strategic insights to the IT & ITES Industry.
Key Projects Accomplished:
Global Launch of IMS Forum to IT Services User organisation by way of Global Road-shows and Events
Organised Events for the IT-ITES Industry
AC Nielsen ORG MARG, Delhi
Sr. Manager: Mar’06 – Dec’06
Generating business and executing the research assignments.
Monitoring the key verticals entailing focus on OTC Brand, Telecom and Liquor.
Research Director: Oct’03 – Mar’06
Acquiring business and executing research assignments for new age verticals such as Real Estate, Retail, Travel & Tourism and Healthcare (FY 2006).
Key focus verticals are IT, Telecom and Oil & Gas.
Efficiently framed detailed business intelligence, market performance metrics and expansion strategies for Telecom Players.
Steered efforts for executing a detailed market entry and feasibility program for leading corporations in India.
Key Assignments Handled:
Team Leader of TRAI Quality of Services Study – All India – Audit and Survey *****
Team Leader of BSNL Brand Health Measurement Study – All India -2005
Team Leader of Call Centre Audit for Escotel- All India -2004
Vendor Satisfaction Studies for IT & Telecom Service Providers.
Concept Testing and Demand Estimation Studies in the Natural Gas, Oil, Lubes, Agri-Equipment, Healthcare, IT, Telecom, etc.
Customer Satisfaction and Purchase Dynamics Studies in IT & Telecom.
Brand Tracking Studies for the IT & Telecom Service Providers.
Channel Dynamics Study for Telecom Service Providers.
DFID Sponsored study on Investor Requirements in state of Orissa and Tourism Potential in Orissa
Spice Telecommunications Ltd. , Chandigarh
Manager - Marketing: Oct’01- Sep’03
Acting as the head of overall market research and intelligence related activities.
Managing the agency interaction with agencies such as AC Nielsen for Qualitative field studies, TNS for brand track & cell track and Market Pulse for retail audit.
Evaluating the business intelligence reports related to network usage, revenue analysis, etc. for strategic decision making process.
Overseeing the generation of competitive MIS reports to track the network usage, sales and revenues.
Carrying out the research to re-launch the prepaid brand and loyalty program.
Dexterously monitored the Post Paid Loyalty program from conceptualisation and activation to expansion.
Functioned as the Overall Head of Roaming Revenue and Retention and formulated the detailed programs for customer retention and loyalty enhancement.
Effectively contrived a continuous MIS and insight generation framework for the top management.
International Data Corporation (IDC), Delhi Assistant Manager Nov’98 – Oct’01
• Business development and client pitching for marketing consultancy
• Continuous Interaction with the Asia Pacific Office
• providing marketing & technology knowledge based solutions to clients in the area of IT and telecom based on search of database of international reports
• projections and forecasts in new areas such as CRM, ASP etc for business planning
• end user research in the area of IT and telecom
• Awarded the best executive award for conducting consultancy assignment in new and emerging areas like CRM, ASP etc
Key Assignments handled
• Usage and Attitude Studies for IT products
• Concept Testing studies for vendors such as IIS Infotech, NIIT, Ariba (e-procurement)
• Product testing for the new low end plotter using conjoint technique
• Brand Positioning studies for new vendors such as HP in the cluttered Home PC market
• Mystery Customer audits of telecom resellers sales force
• Assessment of new emerging markets like CRM, Broadband, ERP etc using a four cornered approach
• Assessment of
o impact of the governmental policy measures
o technology changes in the market
o market players strategies
o consumer needs, drivers & barriers to adoption
GN Consultants Team Leader Dec’97- Nov’98
Indica Research, Delhi Research Executive Dec’96 – Nov’97
M. B. A (Marketing and Finance) from Bhopal University Bhopal, MP in 1996.
B. Sc. (Mathematics Hons. ) from Hindu College, Delhi University, Delhi in 1994.
STATISTICAL SOFTWARE PACKAGES USED
SAS- E MINER
STATISTICAL SOFTWARE PACKAGES USED
Visiting Faculty at IMT Ghaziabad in Business Research in 2003, 2004
Visiting Faculty at IMT Ghaziabad in Advanced Market Research in 2005, 2006
Guest Faculty at IMT Ghaziabad for Market Research in 2009, 2010
STATISTICAL TECHNIQUES KNOWLEDGE
EXPERT IN USING UNIVARIATE AND MULTIVARIATE STATISTICAL TECHNIQUES SUCH AS FACTOR, CLUSTER, REGRESSION, DISCRIMINANT, CONJOINT ETC.
EXPERT IN PREDICTIVE MODELLING TECHINQUES SUCH AS LOGISTIC REGRESSION, SEGMENTATION –CHAID AND DECISION TREE