Content Creation in Virtual Reality
Request
A media-focused market research firm came to Zintro on behalf of a Fortune 500 company looking to speak with VRfirst content creators. They were seeking creators with large live-stream followings as well as digital builders that modify games or build 2D/3D objects. There was a strong preference for undiscovered early adopters, a relatively novel and slim demographic.
Process
Zintro used specialized custom recruiting to identify, target, and communicate with these hard-to-find creators directly on their platforms Twitch, Roblox, Unreal Engine, etc. The search threshold was based on a 50:50 split between live-stream creators with 1,000 or more regular followers and builders who received at least 50 unique engagements with each of their creations.
Results
As a result of meeting these creators in their respective environments, the Fortune 500 end client was able to gain development insights on an accelerated timeline from this more recent and hard-to-find target user base.
By the Numbers
8 days of comprehensive recruiting
Dozens of qualified respondents
5 niche specialists selected and interviewed
