Content Creation in Virtual Reality

Request

A media-focused market research firm came to Zintro on behalf of a Fortune 500 company looking to speak with VRfirst content creators. They were seeking creators with large live-stream followings as well as digital builders that modify games or build 2D/3D objects. There was a strong preference for undiscovered early adopters, a relatively novel and slim demographic.

Solution

Zintro used specialized custom recruiting to identify, target, and communicate with these hard-to-find creators directly on their platforms Twitch, Roblox, Unreal Engine, etc. The search threshold was based on a 50:50 split between live-stream creators with 1,000 or more regular followers and builders who received at least 50 unique engagements with each of their creations.

Results

As a result of meeting these creators in their respective environments, the Fortune 500 end client was able to gain development insights on an accelerated timeline from this more recent and hard-to-find target user base.

By the Numbers

  • 8 days of comprehensive recruiting

  • Dozens of qualified respondents

  • 5 niche specialists selected and interviewed

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