Bfsi Digital Media Marketing
The fortune 500 client from bfsi (banking, financial services and insurance) sector in australia at the moment spends their digital media budget on-line across various different online channels, i.E. Affiliate (65% of total online media spend), search engine marketing (sem), display premium, social media and mobile.
The digital channel of focus here in this study would be:
2. Search engine marketing
3. Display premium
4. Social media
the client would like to identify global & local/regional agencies providing services such as affiliation marketing, sem, display premium, social media & mobile in australia with focus upon identifying key pricing model adopted while compensating agencies providing services across channel of focus in this study.
The client would like to determine the service value chain/ buying principle adopted by bfsi marketer from agencies focusing on affiliates, sem, display premium, social media & mobile ads.+15 Other Responses
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