Search Engine Advertising Market
We are looking to do multiple paid phone consultations with experts from large ad agencies or direct advertisers who are considered as the decision makers on budget allocation across different digital platforms such as search engine marketing, social media apps, and e-commerce. Preferably those who have experience in marketing or advertising projects in education and healthcare.
Knowledgeable in baidu and other alternative platforms such as toutiao, tencent, wechat, etc.
This is to gain insights into the online advertising market in china in all verticals. We want to understand the roi difference between baidu and other forms of online advertising, and the direction of advertising budgets.
To demonstrate your relevance, please consider briefly answering the question:
1.What current, direct experience do you have in budget allocation and determining roi difference between utilizing various online digital platforms (search engine marketing, social media apps, and e-commerce), including baidu and its recent initiatives like smart speakers and short video?
2. Are you familiar with toutiao, tencent, wechat and other alternative platforms?
3. Have you handled or have been engaged in marketing or advertising projects in education and healthcare utilizing baidu and similar platforms as a digital or online advertising media?
--experience in platforms like google and linkedin as a means for digital advertising / marketing is not an interest in this project
--knowledge with baidu’s cloud and autonomous driving efforts is a plus.
**referrals will highly be appreciated.
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