Tv, Radio, Online Advertising
Hi, i am the founder & ceo of zintro. I am working on a marketing plan for expanding this business. Specifically, i am trying to get my arms around the cost and measurable results of a tv, radio, and online campaign. My target market is institutional and high net worth investors as well as other professionals who value information enough to pay for it (consultants, lawyers, etc.). I am thinking that cnbc and bloomberg tv would be ideal as well as bloomberg radio and banner ads on many of the investing and information sites (wsj, barrons, bloomberg, ameritrade, etrade, seekingalpha, etc.). At this point, i am only trying to come up with a plan (costs & anticipated results). Of course, consideration will be given to those who help me put the plan together when it comes time to selecting a vendor.+40 Other Responses
Cable Tv Advertising Sales
A management consulting firm is seeking experts on cable tv advertising sales. Qualified experts will have significant experience in cable or cross-platform media buying, planning, strategy, or sales involving major us networks. Topics of a 45-minute discussion will include the following:
+ factors considered when deciding which networks to purchase advertising from
+ perceptions of leading cable networks
+ online video - buying process
+ market trends such as consolidation of spend by advertisers
+ cross-platform media sales
+ state of the current scatter market
thank you+4 Other Responses
Mexican Television Advertising Market
We are a prominent nyc-based expert network and an authorized zintro partner.
Our client has an immediate need to conduct a phone consultation with someone who has in-depth knowledge on the mexican television advertising market . Specifically, our client would like to better understand the structure of the industry, including how advertising is sold and on what metrics, the importance of upfront, how money is split between broadcast and cable networks.
Additionally, our client would like to better understand recent trends in the market, including last year's decline in upfront, recent trends in pricing, and the potential reaction of advertisers.
This project has a budget.+5 Other Responses
Mexican Tv Advertising
Hello, i work for a prominent expert network working in partnership with zintro.
We would like to source multiple experts on behalf of an institutional investor. Specifically, we are looking for experts with experience in the mexican tv advertising industry, including broadcasters or agency contacts.+5 Other Responses