New Product Consumer Research
I am focusing on 4 types of research: sensory profiling, consumer quantitative research, consumer quantitative research, and dce (desired consumer experience) research. I need to understand the following for all the 4 types mentioned above: 1. How are major fmcg and pharmaceutical companies are buying these types of r&d researches? 2. Do they have strategic/few research partners or do they have many agencies working in a more transactional way? 3. What are the industry trends for this category? 4. What are the future opportunities for the category? How is ‘digital’ impacting the way research is done with consumers?
Fabricio |Consumer Insights Manager
Hello, I have 10+ years of experience working in consumer insights in ***** companies i...6.1 Hours Later
1. Buying through large--worldwide presence--MR firms. 2. Few suppliers--approved list. 3. Sophis...6.1 Hours Later
Mario |Principal Consultant
I have extensive experience with all areas of market research and consumer insights--both quantitati...6.2 Hours Later