Digital Marketing Procurement For Banking Industry
We are looking for an expert in digital marketing procurement for the banking industry.
Geographical scope : global (focus on europe, us)
sub commodities : seo/sem, aggregators, affiliates, digital media including ad servers, programmatic, content management services, dynamic content & marketing automation.
1. Industry trends/innovation for the sub commodities mentioned above
2. Industry best practices in sourcing digital category
3. What are the pricing models adopted for each of the sub commodities, and the most preferred model and its benefits
4. What are the operating models adopted in the industry? What are the services coupled and decoupled?
5. Competitive intelligence - operating and pricing models adopted by barclays (bcs), royal bank of scotland (rbs-ln), and lloyds banking group (lyg) and other banks in us, uk
6. Comparison of global and local sourcing for the sub commodities, and best practices to drive process efficiency and achieve cost efficiency+20 Other Responses
Digital Marketing In Japanese Businesses
We are looking for multiple participants for a 90-minute paid online group discussion. We are interested with business decision makers / owners / influencers to discuss digital marketing in japan.
Industries of interest:
- medical and health-related
- spa, beauty & fitness
- professional & business services
- manufacturing / wholesale
shortlisted candidates must complete a scheduled pre-task prior to the group discussion.
If interested, kindly provide a brief answer to the space below:
1. Does your company have a business website and currently paying for digital advertising?
2. How many full-time employees does your company have across all locations?
3. Does your business have an office or physical location outside of your home?
+30 Other Responses
Interactive Multi-channel Project
partner with the business to deliver industry-leading integrated multichannel marketing programs, through a deep understanding of the audience insights and channel expertise.
education requirements: bachelors degree required, mba or other related graduate-level degree is preferred unless stated as "preferred" or "a plus", all other criteria are required: •5+ years of multichannel marketing experience across patient and healthcare professional audiences, including online promotion (seo/sem/display), lead generation, web, mobile, social, relationship marketing, call center, non-personal promotion and field promotion channels. Multimedia/multichannel agency and vendor management experience. •additional preferred experience includes:◦4+ years previous integrated multichannel marketing experience that could include data analytics across services, program management, relevant agency experience and/or interactive marketing experience at other pharma or other industry ◦3+ years or more previous, relevant pharmaceutical/other direct-to-patient brand marketing experience (rx or otc); 3 or more years of experience in pharmaceutical healthcare professional marketing ◦other, previous experience working in additional roles within the pharmaceutical, biotech, device/diagnostic or related industries, such as field sales, managed care, commercial support functions, etc. ◦marketing/sales experience in related therapeutic area •skills required◦strong communication and presentation skills ◦strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects ◦excellent influencing and negotiation skills ◦strength in ability to pull, analyze and present data ◦strong customer orientation/focus ◦proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals additional role expectations: ◦impeccable ethics and integrity ◦act in complete and total compliance with all laws, regulations and policies ◦business travel, by air or car, is required occasionally for business meetings and customer interactions ◦participate as and when needed/appropriate in cross-functional or other project teams; helping the overall business to continuously evolve, improve and excel ◦remain current on industry best practices
years of experience
5-7 years+12 Other Responses
Digital Marketing Clients, Programmers, Graphic Artists And Agencies
As one who optimizes the effectiveness and roi of digital marketing campaigns, i am always interested in partnering with graphic artists, programmers and/or digital marketing agencies to develop great user experiences on web and mobile platforms. The expectation is that i would bring you business and you, in turn, would bring business to me.
I am also interested in partnering with clients to provide consulting and leadership for client-driven projects.+24 Other Responses