Procurement Process In Emerging Markets
I'm currently working on a consulting project for a client regarding the procurement practices in emerging markets ( brazil, russia, india, china, turkey, south korea, mexico, central and eastern europe) it includes how the organizational structure to be framed, the various roles and responsibilities to carry out the procurement in emerging markets. I am looking for experts with relevant experience.+9 Other Responses
Apple Marketing Strategy
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apple inc., which has struggled in emerging markets because of the price of its new iphones, has devised a strategy for india that’s starting to pay off: it’s pushing older models that offer cachet at affordable prices. The iphone 4, which was released in the u.S. In june 2010, is still available. So is the iphone 4s that went on sale in october 2011.
“you flaunt an iphone, but you don’t flaunt an android,” said punit mathur, a 42-year-old vice president of a digital media company who switched to a new iphone 4s from a nexus 4. An iphone 5s that would cost 53,500 rupees ($874) is too expensive, “but the 4s is still an upgrade,” he said.
Apple doubled sales in a market growing faster than china and the u.S. As it tries to close the gap with samsung electronics co. And domestic makers micromax informatics ltd. And karbonn mobiles india. The strategy is critical to apple’s success in a nation where two-thirds of the population live on less than $2 a day -- and it may become a model for other emerging countries.
“once apple has fully proven this model in india, you’re going to see them roll it out to other markets,” said ken hyers, an analyst with strategy analytics in north carolina. “particularly brazil, russia, indonesia, the other large emerging markets where they want to gain market share.”
what are your thoughts about apple’s marketing strategy?
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the zintro blog team+3 Other Responses
Project : pharmaceutical marketing
what are the major marketing activities undertaken by big pharma companies in bric countries?
What is the difference in terms of spending/strategy in marketing activities for the above mentioned pharmaceutical players (in bric) and reasons for the same?
Note: we would appreciate it very much if you would respond as soon as possible.+10 Other Responses