Hcp Media Planning
Hcp media/digital meida planning
research topic: hcp media/digital planning and buying
industry focus: pharmaceutical industry
geographic focus: global
description-looking for someone who can provide expertise on hcp( health care professionals) media buying and planning sourcing strategies adopted in different geographies and also provide inputs on engagement, contract and pricing model .
The details of the request are as follows:
1. We would like to understand the media market landscape in terms of hcp market size, latest trends and developments, regulatory environment and the like.
2. We would like to understand the industry best practices adopted by major pharmaceutical companies while engaging with media agencies such as:
a. Sourcing model
b. Engagement model
c. Methods of agency remuneration
d. Contract duration and terms
3. We would like to understand the cost structure of media agency.
4. We would like to understand the digital landscape usage of tablets and smartphones as medium for hcp advertising strategy
if you have expertise in the above areas kindly revert for further engagement.
Areas of expertise:
seeking experts with knowledge of hcp media planning; hcp; healthcare professional (hcp); media planning; media buying; media sourcing; healthcare media planning+6 Other Responses
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