Luxury Goods Strategy And Marketing
Hi! i am writing a thesis on jimmy choo's brand extension to fragrances. I am looking for an expert in fragrance marketing or strategic communications, in particular premium/luxury brands, who could give me some information on the industry and competitive landscape, as well as brands' communications strategies to launch and promote new fragrances.
Thank you!+4 Other Responses
Brand Evaluation Roi
Has anyone quantifies the roi of a luxury brand license in the food and beverage sector, restaurants / cafés and bars). What is the $ uplift of using a recognised international brand and can the 'halo effect' be calculated??+5 Other Responses
Hi zintro expert,
the zintro blog needs you! we are looking for expert opinions on the news mentioned below and would like to hear from you within the next couple of days.
While we'd love your thoughts, we realize that your time is valuable, so here are a couple of things you need to know before deciding whether or not to participate:
replies should be brief about 1-2 paragraphs and include your full name
participation is voluntary no payment will be involved
if chosen, you'll be named in the post and we'll include a link to your zintro profile which will generate more visitors for you
wondering what the post would look like? Here is a sample: http://blog.Zintro.Com/2012/01/16/keystone-xl-pipeline-pros-and-cons/
here's the topic on which we'd love your thoughts:
there has been a steep increase in luxury car sales in the u.S. And canada as the economy has begun to improve and financing has become more generous. Although mercedes will likely be the best-selling luxury car brand of 2013, cadillac has also had a stellar year.
What do you see as the future for luxury brands in 2014? Will cadillac continue to rise in sales? Will mercedes continue to lead the pack?
Getting your name and expert opinion published on our blog is a great marketing opportunity. If interested, please send us your response via znotes within a couple of days. Donât forget to include your full name.
If you have any questions, please let us know.
the zintro blog team+2 Other Responses
Vietnam - Cpc Industry (mono-brand Retailers)
- industry: cosmetics and personal care (cpc)
- industry focus: cpc mono-brand beauty specialty retailers (brands that sell their products via their own shops (e.G. L'occitane, thefaceshop, lush, ...)
- country: vietnam & malaysia
list of top 15 major cpc mono-brand beauty retailers (e.G. L’occitane, the body shop, the face shop, laneige, etc.) in vietnam (e.G. By sales estimation, number of stores, etc).
Market share of major cpc mono-brand beauty retailers (e.G. L’occitane, the body shop, the face shop, laneige, etc.) in vietnam. Size of store sales and size of online sales.
Initiatives adopted by top 15 major cpc mono-brand beauty retailers (e.G. L’occitane, the body shop, the face shop, laneige, etc.) in vietnam to differentiate themselves from their peers? (e.G. Ingredient, packaging, target customers, pricing, brand’s values, etc)
description of the barriers to entry for new players to enter the industry in vietnam
for the following retail trade channels (shopping malls, department stores, high-street retailing, airport retailing, online) for cpc mono-brand beauty specialty retailers (e.G. L’occitane, the body shop, the face shop, laneige, etc.), to describe:
- what are the advantages and disadvantages
- what are the latest trends
- challenges operating a store in each of the channel
which segment (color cosmetics, skin care, body care, hair care, fragrances, men care) will drive the cpc industry in the next 5 years, and why?+13 Other Responses