Digital Marketing Services In Pharma Industry
We are looking for information on below questions focused on digital marketing services for the pharmaceutical sector.
1. We want to understand the services that should be in-scope and out-of-scope for digital marketing in the pharma industry (definition of digital marketing in this sector). How do the pharma companies (e.G. Novartis, j&j, and others) differentiate work for digital marketing, digital health, and other digital categories? Provide case references.
2. Procurement model: how are the pharma companies procuring digital marketing, is it procured as a separate entity or considered with other digital services for procurement (e.G.: other digital services can be hr digital trainings, digital service required by it department etc.). Provide at least three case references, e.G. In reference to bayer, lilly, novartis, j&j, abbott etc.
3. How do the pharma companies (e.G. Novartis, j&j, and others) differentiate work for digital marketing, digital health, and other digital categories?
4. Is there a difference in approach in sourcing of digital marketing for pharma vs diagnostic verticals among big pharma companies
5. Best practices in terms of engaging with digital marketing agencies
• global agency vs local agency
• inhouse vs outsourcing
• hiring of freelancers
6. How are pharma companies using technology to source the digital marketing services?
We would like to get the insights from a pharma perspective as our client is a pharma major.
We will share with you a detailed questionnaire once we are aligned.
+7 Other Responses
Digital Marketing Services For Multifamily Real Estate
Our us firm requires people selling products/services to multifamily housing owners. Our particular focus is on digital marketing services (seo,sem,listing/advertising,reputation management, etc.)
ideally we want to speak with sales professionals for companies like:
- costar (apartments.Com)
- g5 (website and seo)
referrals are also welcomed, thank you.+39 Other Responses
Canada Marketing Service Sourcing
Title: marketing services sourcing in canada
i work for a market research firm serving global 1,000 clients. We are working on a research report for a multinational company on the topic of marketing services sourcing. Specifically, we would like to understand the market size, major players specific to marketing services sourcing.
One of our leading pharmaceutical clients is interested to understand the best practices followed while sourcing marketing services viz., strategy, branding, advertising, digital and public relations in canada. They are also interested to learn the industry rates for various job roles involved in marketing.
We are willing to pay multiple qualified experts for one hour phone consults on this topic."+8 Other Responses
B2b Omnichannel Database Marketing
We are a private equity firm who is interested in identifying a possible consultant who could help assess a potential debt investment in a leading provider of b2b database products for performance driven demand and customer acquisition - maximizing marketing campaign effectiveness and reducing customer acquisition costs. The company has an integrated platform with a wide variety of offerings, from broad third-party and proprietary data sets, to scalable infrastructure and technology platforms, to analytics and expert consulting.
The preferred candidate will have management or consulting experience with a provider of omni-channel database marketing services or extensive experience with a company buying such services, ideally with a focus on the b2b sector. An understanding of long term industry trends, competitive dynamics, key performance indicators, potential disruptors, and customer acquisition/retention will be important.
The assignment would likely begin with a general perspective on the industry and the company’s positioning within it, potentially progressing to a more detailed assessment of the company.
If interested, please respond with a brief description of your expertise in this area.
+14 Other Responses
Freelance Marketing Services
Project objective :
we would like to have a knowhow on freelance vendors that could cater to marketing services category. The client would be interested in knowing major sub-categories within marketing (e.G advertising, pocm, digital, etc.) where crowdsourcing can be deployed on. The client will also like to know major companies within fbt/cpg space that deploy crowdsourcing services and major advantages and disadvantages (data confidentiality, lead time issues, quality, etc.) that clients face when engaging with these crowdsourcing platforms.
Key questions :
• insights on which major sub-categories within marketing (e.G advertising, pocm, digital, etc.) can crowdsourcing be deployed on.
• examples of major companies within fbt/cpg space which deploy crowdsourcing services. The insights would also have success stories and case studies.
• major issues and disadvantages (data confidentiality, lead time issues, quality, etc.) that clients face when engaging with these crowdsourcing platforms.
• major advantages like cost savings that clients can avail when engaging with these platforms
• major crowdsourcing platforms
please respond with your relevance to this request.+6 Other Responses
Marketing Services To
I'm launching a pi business into a major metro market and would appreciate hearing from sales and marketing professionals who have figured out the secret sauce of how to establish a brand presence and market a service provider business into small, medium and large law firms ?
Does the approach need to be different for different sizes of law firms ?
What are the top 5 most recommended things that must go on my to day list ?+1 Other Responses
North America Point Of Sales Marketing
Point of sale marketing services
geography: north america
i would like to understand the best practices adopted by clients for all pos marketing services in north america+10 Other Responses
We are a prominent nyc-based expert network and an authorized zintro partner.
Our client has an immediate need to conduct phone consults with multiple experts knowledgeable about best practices and optimal solutions relation to the operations of digital marketing divisions in the technology/tech services industry. Ideal candidates should have previous experience in the technology/tech services industry and have a deep knowledge of operating models, the lead flow process, the data and tools used, and the people and talent.
This project has a budget.+9 Other Responses
Digital Marketing Services
Topic: procurement of digital marketing services
region focus: north america
brief: we are looking to understand the engagement model, compensation methodology, hourly rates, key performance indicators, cost drivers, cost saving opportunities.
Expected time of delivery: immediately+19 Other Responses
Marketing Service Procurement
Title: marketing services procurement in latin america
region: latin america
i am currently working on a research study on behalf of one of the leading global agrochemical client, regarding impact of macro-economic factors like inflation, gdp, fuel hike, exchange rates etc. On sourcing marketing services such as advertising & media buying, market research and promotional items. It would be nice to have impact analysis at an in-depth level for mexico, colombia, panama and high level for other countries. How does the above mentioned factors affect the critical cost components involved in agency cost structure? Apart from this, i would also like to understand top promotional items used, their effectiveness, sourcing best practices and key performance indicators to measure the performance in latin america, in agrochemical sectors’ perspective.
balaji+2 Other Responses
Seeking an expert for the below mentioned study
project name: agency key performance indicator (kpi)benchmarking
project scope: global
project objective: to understand the kpi’s for agency evaluation from a pharmaceutical perspective
1. What are the kpis in 5 disciplines of marketing services i.E. Creative , digital , public relations , medical communication (publication and medical events) and advocacy .Looking for the below list of kpi’s:
• annual agency performance kpi list
• project performance kpi list
*each discipline is a separate study
2. What are industry (pharma and cpg) benchmarks for kpi’s identified?
3. What are the measurement/tracking/ monitoring mechanism for the identified kpi list, including scoring benchmark?
4. Intelligence on ideal number of kpis to be included for agency reviews and industry best practices in linking kpis to agency payment?
Kindly contact me in case you have expertise in any of the 5 disciplines of the marketing services mentioned above
thank you+12 Other Responses
On-demand Home Service Market
We would like to understand the business models existing for on-demand service marketplaces in saudi arabia (e.G. On-demand home maintenance).
Insights we need include:
1. Key differentiator / value proposition / unique aspect for various marketplace companies in saudi arabia
2. Key customer segments
a. Residential vs other customers
b. Small jobs vs. Big job contracts
c. One time vs. Annual maintenance contracts
3. Market size of online on-demand service categories in saudi arabia (“sar million” or based on “online adoption %”)
a. Law services
c. Home maintenance (including ac, washing machine, home appliance repairs)
d. Mobile and computer repair
e. Packing and moving
g. Private teaching
h. Web and graphic design
4. Offline and online (email, facebook, instagram, twitter, snapchat) strategies for establishing and growing service provider network
a. Criteria used for recruiting service providers
5. Offline and online (email, facebook, instagram, twitter, snapchat) strategies for establishing and growing customer base
6. Other marketing and promotional strategies being used (e.G. Discounts, cashbacks, loyalty points etc.)
7. Strategies adopted for growing revenue streams
a. Registration fees
b. Membership fees
c. Lead generation fees
d. Visiting fees
f. Consulting fees
g. Product sales
h. Any other
8. Strategies related to pricing, invoicing/billing, and payment methods/terms
9. Cost management and cost reduction strategies
a. Web and mobile app development
b. It infrastructure
e. Office rent and maintenance
g. Government costs
10. Strategies adopted for optimizing infrastructure and resource requirements+4 Other Responses