New Product Beta-testing And Marketing Research
We are planning a university/industry research project. Our methodology has been successfully tested by world-class business enterprises.
Our research project plans to test the applicability of the methodology using a private and public sample (n) who are large and small/med-size businesses and local community stakeholders who's social or economical world views may not have been taken into consideration in the world-class research project.
We are looking for experts to help with this project. The experts may be a university faculty researcher, six sigma master blackbelt, business new product vp, director or manager or business project/product manager who uses rand's delphi research methodology or kano analysis for customer market research.+11 Other Responses
I am currently undertaking a strategic review for a player in the market research space, specifically relating to tracking studies (eg brand tracking, ad tracking, cust & employee satisfaction).
To inform this, i am looking to speak to users and purchasers of market research (preferably tracking studies) within large companies, eg brand managers, customer insight managers.
I am also looking to speak to people that have significant experience and knowledge of the market research and tracking industry, and an understanding of key trends and competitive dynamics in this space.
This brief would involve a 30 minute to 1 hour paid phone call and would cover questions like:
- what are the key considerations for you when choosing a market research provider?
- what do you use tracking studies for within your company?
- how are the various competitors in this space positioned?
- what are key trends within the market research and tracking space?
adam+36 Other Responses
Looking for an expert with expertise in the space of copy-test research. Looking at gaining insights into:
1) spend of various clients from the pharma sector on copy-test research
2) engagement strategy in terms of contracts, pricing, sourcing, etc.
3) potential service providers with copy-test service capabilities+9 Other Responses