First-party Data Of Advertisers And Ad Agencies
We would like to speak with us marketing professionals who deal with first-party data. We are looking for perspectives from: 1) media/marketing practitioners who plan, buys, and/or execute their company's or clients' advertising/marketing campaigns and; 2) marketing data/analytics strategist and practitioners who are responsible for collecting, organizing, and/or analyzing their company's or clients' customer and marketing data to inform business strategies. We are aiming to better understand how first-party data is being used in their advertising strategy today, and their preparations for the coming “cookiless future” of digital marketing. This is a 1-hour paid phone consultation. If open to participating, please provide a brief answer to the screener below: 1. Which of the following best characterizes the type of company you work for? A. Ad agency – your company advises clients on their media/marketing strategies and/or how to spend their advertising funds b. Advertiser/marketer – your company advertises/markets its products or services to gain customers c. Other (please specify). Please note that we are only interested in your personal point of view and are not seeking confidential information. For every successful referral (client interviews referral) on this project, a $200 bonus is paid to the referrer.
Fabrizio |VP Business Development
a. Ad Agency – your company advises clients on their media/marketing *****/or how to spend ...14.3 Hours Later
Jordan |Marketing Agency Founder & Chief Strateg
CEO of Ad Agency. High budgets. Machine learning. CRM-driven. Highly prepared for a cookie-less worl...14.8 Hours Later
Josh |Senior Director
I work as an Advertiser/Marketer. My company is Georgia Aquarium. Please let me know if anything ...15.3 Hours Later