Medical Communications Outsourcing
We are looking to speak with experts in outsourcing vendors both for commercial and med-affairs.
We would be particularly interested to speak with account managers or business development executives from both commercial and med-affairs.
Medical affairs players :
large : ashfield, nucleus global, envision pharma, health science communications
small : bgb group, precision for value, centron, adephi
commercial players :
large : huntsworth health, w2o, wunderman health, evoke group
fcb health, havas health plus, apothecom, ogilvy common, health worldwide, publicis health media, grey healthcare, sudler and hennessey
small : cambridge biomarketing, silverlight digital, imre health
geography: us and eu
this is for a 1 hour paid phone consultation. Please respond with a few short statements to the questions below.
Questions – medical affairs:
1. Are you familiar with typical medical affairs budgets of large and small pharma companies for a new launch? How does it vary pre and post-launch?
2.Ta expertise / prior experience is key in winning work. Given the competitive scenario, how are players differentiating themselves? Do players further sub-contract content work to low cost service providers in india/philippines?
3. What is the role of technology in driving outsourcing of work from pharma companies? Eg. Application of ai/nlp for expediting literature searches.
Questions - commercial:
1. We understand that the typical content creation budget (non-direct-to-consumer) is usd 5-10 million. How is it segmented by nature of work / sub-agency? Eg. Digital, cme, medical content.
2.Ta expertise / prior experience is key in winning work. What is your view on the role of digital expertise? How are players differentiating themselves? Do aors also further sub-contract work to a player with expertise in an area e.G., medical content for a niche ta.
3.Any success stories of new agencies either doing high-end strategy kind of work or work in niches such as digital and social media or low-cost content writing. Why were they able to succeed?
+50 Other Responses
I'm nina, a research analyst at beroe inc., a procurement intelligence firm with a fortune 500 clientele. I am working on a medical communications project for a pharma client (in the top 50 fortune list) and i’m looking to work with an expert who can give me industry information. The information that is gathered from you is indicated in the report, along with your complete profile. If the client is interested in knowing more from you, they even contact you directly.
Here's a gist of what i'm looking for. All of them are specific to medical communications and statistical data is required for north america, latin america, emea and apac
1.Market size, growth and end-users
2.Spend for various therapeutic areas, promotional and non-promotional percentages
3.Cost components and drivers
4.Current and upcoming usage of various mediums
5.Percentage of services insourced/outsourced? Reasons?
6.Usage of global/regional service providers and mergers& acquisitions in the service providers industry
7.Types of engagement models, service providers, pricing models and price drivers
8.Savings opportunities for pharma companies
if interested, please contact me via zmail.+8 Other Responses
Medical Review Services
Title - medical review services (medical marketing/communication)
description - we are currently trying to understand the medical review service industry in spain rest of europe. We are interested in understanding how the medical reviews of texts for promotional materials such as brochures, websites are done. We are also looking to understand how top pharmaceutical marketers review their medical content for sales promotional materials.+6 Other Responses