Merchandizing Displays For Beauty Products
Interest in talking to professionals involved in custom merchandising displays, free standing and in-wall, at large retail chain stores in the united states and the united kingdom for beauty products in order to develop a better understanding of the business. Individuals with current or recent past experience at companies involved in the value chain would be of interest including: beauty product companies ; retail chains that use displays; and suppliers of custom retail displays for beauty products which include: arno group; array; beemak idl; diam international; gesa group; rapid displays; rtc; willson & brown; and others.
Question:
do you currently work for, or have you recently worked for, a company involved in custom retail merchandising displays for beauty products in the united states or the united kingdom, such as: a beauty product company; a retail chain that uses custom retail merchandising displays; or a supplier of custom retail merchandising displays?
+32 Other ResponsesRetail Store Displays In Europe
One of our major fast moving consumer goods (fmcg/cpg) clients is interested to understand the cost effective operating models in sourcing retail store displays in europe. They are keen to understand the strategies adopted by leading companies in europe for homogenized sourcing of displays. They would like to estimate the total cost of ownership in sourcing displays by various models and understand the methods for measuring profitability of display campaigns.
+7 Other ResponsesGlobal Merchandising Services For Cpg
Project scope (geographic): global, this falls under 5 zones – latin america, north america, asia, central eastern europe middle east & africa, and western europe.
Project background:
this study is from the perspective of outsourcing the merchandising service for a global cpg company which is looking at syndication opportunities by channel and the best practices in merchandise management services.
Key focus areas:
1. To identify various global merchandising service providers and also major players in key regions mentioned.
2. To identify engagement models prevalent in macro regions, whether agencies offer syndicated or dedicated merchandising services by channel.
3. Also to determine if these agencies have in-house capability to serve all channels or do they outsource services in certain channels.
4. To identify syndication opportunities by channels (focus on food, drugs, convenient stores, perfumeries, gas stations, electronic stores, hair salons, do-it –yourself stores)
5. Current and future market trends in the outsourcing of merchandise services.
6. To determine the cost and price structure prevalent in the merchandising services industry.
7. To identify best practices in the industry including:
a. Is merchandising done in-house or outsourced in cpg industry?
B. How is roi measured on merchandising and other parameters for performance evaluation?
C. What are the prevalent criteria for supplier selection?
D. Opportunities for integrating merchandising with other in-store activities like data gathering etc.
E. How is technology and scale leveraged in the cpg industry?
Areas of expertise:
• consultants with extensive experience and knowledge of merchandising best practices in various cpg companies.
• seeking experts with (business/market, operations) knowledge of procuring merchandising services.
• executives who had worked in procurement / retailing departments of various leading cpg companies looking at the merchandising functions.
+12 Other Responses
