Mobile payment is new and rapidly-adopting alternative payment method – especially in Asia and Europe. Instead of paying with cash, check or credit cards, a consumer can use a mobile phone to pay for wide range of services and digital or hard goods such as: * Music, videos, ringtones, online game subscription or items, wallpapers and other digital goods. * Transportation fare (bus, subway or train), parking meters and other services * Books, magazines, tickets and other hard goods. There are four primary models for mobile payments: * Premium SMS based transactional payments * Direct Mobile Billing * Mobile web payments (WAP) * Contactless NFC (Near Field Communication) Mobile payment has been well adopted in many parts of Europe and Asia. Combined market for all types of mobile payments is expected to reach more than $600B globally by 2013, while mobile payment market for goods and services, excluding contactless NFC transactions and money transfers, is expected to exceed $300B globally by 2013.