We’re a us based investment firm that is looking to set up several calls with people involved in the online video software platform (ovp) space (both on the marketing/enterprise side and media/ott side). A few example companies in this space are: kaltura, ooyala, brightcove, neulion, verizon digital media services, bamtech (disney), ibm video cloud, jwplayer, vidyard, and theplatform (comcast).
More specifically, these are the types of people we are interested in speaking with in the space (in priority order). Their relevant experience would need to be within the last 24 months max.
1.) decision-makers who are large customers ($75k or greater annual spend) of one of the providers above
2.) decision-maker at a customer who recently switched providers or made the strategic decision to not invest in an ovp
3.) decision-maker at a broadcaster, publisher, or digital media customer who decided to build their own platform or take it in-house
4.) technology or strategy executive at adobe, youtube, facebook, amazon, google, or microsoft who is familiar with their video strategy; at adobe they need to be familiar with adobe primetime, at youtube they need to be familiar with youtube for publishers, at microsoft they need to be familiar with their azure video strategy, at facebook they need to be familiar with facebook live, at amazon they need to be familiar with prime video direct or aws elemental, etc.
5.) executives with one of the companies in the space mentioned in my first paragraph above
6.) executive intimately familiar with a large content provider’s built-in-house ott or ovp software platform; someone like netflix, espn, hbo, disney, etc.
7.) senior executive familiar with media pricing strategy for a large cdn provider like akamai, limelight networks, level 3, verizon edgecast, etc.
8.) senior marketing executive at a fortune 500 company familiar with their video marketing software strategy+13 Other Responses
Bfsi Digital Media Marketing
The fortune 500 client from bfsi (banking, financial services and insurance) sector in australia at the moment spends their digital media budget on-line across various different online channels, i.E. Affiliate (65% of total online media spend), search engine marketing (sem), display premium, social media and mobile.
The digital channel of focus here in this study would be:
2. Search engine marketing
3. Display premium
4. Social media
the client would like to identify global & local/regional agencies providing services such as affiliation marketing, sem, display premium, social media & mobile in australia with focus upon identifying key pricing model adopted while compensating agencies providing services across channel of focus in this study.
The client would like to determine the service value chain/ buying principle adopted by bfsi marketer from agencies focusing on affiliates, sem, display premium, social media & mobile ads.+15 Other Responses
Digital Advertising In Social Media
Our firm requires multiple experts to share their insights on digital media advertising trends in the us. We would like to have a better understanding of the roi metrics, pricing trends, feature comparison, shift in ad spending and overall market growth of different social media platforms such as pinterest.
Preferably someone from large marketing companies with an estimated revenue of 1.5b plus annually and who has handled a handful of clients from large or global enterprises.
This would be for a 1-hour paid phone consultation. To demonstrate your relevance in this space, please consider briefly answering the questions below:
1. Are you utilizing pinterest as a platform for ad placement? If so, can you provide an estimated volume of ad spend that you or your clients allot for this platform?
2. Can you provide an overview on the major trends of us digital media advertising in relation to social media platforms such as pinterest?
3. How much ad spend do you currently manage and across how many clients? Please briefly answer.
**please note that we are only interested in your personal point of view and are not seeking confidential information.
***referrals are highly appreciated.+17 Other Responses