Telecom Marketing & Advertising Budget
We are a global procurement research firm. My company caters to the requirements of many global corporations from the cpg, pharmaceutical, telecom etc. Industries.
We have a request from a global telecom company who is interested in understanding the usual split of marketing budget between - creative, media, digital and public relations. We would also like to understand the sub split of media and advertising spend across various media channels such as tv, radio, cinema, newspaper etc and the overall spend split by major marketers such as: o2, vodafone, ee, t mobile, apple, samsung mobiles etc.
Region focus: uk and europe
please respond to this request if you believe you would be able to address these data points.
devashish+5 Other Responses
Advertising Agency Market
Project name: agency landscape in south africa
project scope: south africa
project objective: to understand the advertising landscape in the south african markets.
1. What is the current state of agency landscape in south africa? What are the factors having implications on the industry?
2. Who are the end-users driving the growth of ad industry and how significant is fbt sector to ad agencies?
3. What are the various growth opportunities and constraints that are prevalent in the industry?
4. How is the ad industry structured in south africa and where is the negotiation power centered?
5. What are the key price components for ad services & how does the ideal pricing structure for sourcing ad services looks like – in this i would like to know what type of remuneration models are in place? Is there extensive use of value based or p4p remuneration in the atl/digital industry?
6. What are the factors impacting the overall price of ad services in south africa?
7. What are the kpi's used to measure agencies in south africa?
Kindly contact me in case you have expertise in the advertising markets in south africa
thank you+4 Other Responses
Digital Advertising In Social Media
We would like to speak with multiple experts and understand their insights on digital media advertising trends in the us. Medium-large advertising agency (preferably $1b+ in annual revenue), with a focus on social media and digital advertising across key platforms (facebook, google, twitter, pinterest, snapchat, tiktok, youtube, roku, trade desk, etc).
a.Must have experience in placing ads on all major platform
b.Able to speak to roi metrics, pricing, and volume trends.
C.Budget allocation and trends by digital channel (video, search, social, etc) and then allocation within each segment.
D.Interested in understanding shifts in ad spending between platforms and overall market growth.
E.Able to speak to idfa and data/privacy trends.
F.Able to quantify growth and budget % trends
this would be for a 1-hour paid phone consultation.
To demonstrate your relevance in this space, please consider briefly answering the questions below:
1. What channels and platforms do you place ads on?
2. Please describe the major trends in advertising spend you are seeing across digital platforms?
3. What is the size of your organization, how much ad spend do you currently manage, and across how many clients?
**please note that we are only interested in your personal point of view and are not seeking confidential information. Referrals are highly appreciated**
+29 Other Responses
Online Advertising Trends
We have a client who would like to speak with industry consultants responsible for online advertising at a large advertising agency who can discuss trends, as well as pricing differences between mobile and desktop.+9 Other Responses