Linear Tv/ott Advertising
We would like to speak with multiple experts who are able to share insights on linear tv/ott advertising market in the us. We want to have a better understanding of the selling and purchasing or ad-inventory on major ott platforms such as hulu or roku, shift advertising budget from linear or ott, and trends in programmatic and addressable.
We would particularly be interested in speaking with someone who is from a medium-large advertising agency (preferably $1b+ in annual revenue), consumer brand, ad-tech platform or media company with a focus linear tv and ott advertising. We want someone who can discuss the sales/procurement process, and compare/contrast roi and cost metrics between linear, ott and across different platforms and modalities, and can discuss 30k foot view and then drill down to 5k foot view, and provide concrete examples/case studies.
This would be for a 1-hour paid consultation call. Please respond with a few brief answers to the questions below.
1. Do you have experience purchasing or selling ad-inventory across linear tv and ott? If so, please elaborate briefly.
2. Can you describe the major trends in advertising spend you are seeing in linear tv and ott? Please answer briefly.
3. Can you share the size of your organization, how much ad spend do you currently manage and across how many clients?
*referrals would highly be appreciated.
+32 Other ResponsesSpanish-language Original Tv Content
Our client is looking to speak with media and communication professionals who can discuss spanish-language original tv content. They would like to gather expert insights on how to effectively launch new content in several key markets and develop an approach aimed at understanding the content landscapes in several key markets, specifically what marketing, social media, and digital initiatives may help new content breakthrough in the increasingly crowded space.
This is a paid 60-min online consultation. If open to participating, please consider answering the screener question below:
1. Do you have a wide understanding of spanish-language original tv content? Please explain briefly.
2. Are you able to discuss trends in the tv/media/streaming industry?
Please note that we are only interested in your personal point of view and are not seeking confidential information.
Referrals are highly appreciated.
+20 Other ResponsesOvp Market
We’re a us based investment firm that is looking to set up several calls with people involved in the online video software platform (ovp) space (both on the marketing/enterprise side and media/ott side). A few example companies in this space are: kaltura, ooyala, brightcove, neulion, verizon digital media services, bamtech (disney), ibm video cloud, jwplayer, vidyard, and theplatform (comcast).
More specifically, these are the types of people we are interested in speaking with in the space (in priority order). Their relevant experience would need to be within the last 24 months max.
1.) decision-makers who are large customers ($75k or greater annual spend) of one of the providers above
2.) decision-maker at a customer who recently switched providers or made the strategic decision to not invest in an ovp
3.) decision-maker at a broadcaster, publisher, or digital media customer who decided to build their own platform or take it in-house
4.) technology or strategy executive at adobe, youtube, facebook, amazon, google, or microsoft who is familiar with their video strategy; at adobe they need to be familiar with adobe primetime, at youtube they need to be familiar with youtube for publishers, at microsoft they need to be familiar with their azure video strategy, at facebook they need to be familiar with facebook live, at amazon they need to be familiar with prime video direct or aws elemental, etc.
5.) executives with one of the companies in the space mentioned in my first paragraph above
6.) executive intimately familiar with a large content provider’s built-in-house ott or ovp software platform; someone like netflix, espn, hbo, disney, etc.
7.) senior executive familiar with media pricing strategy for a large cdn provider like akamai, limelight networks, level 3, verizon edgecast, etc.
8.) senior marketing executive at a fortune 500 company familiar with their video marketing software strategy
+13 Other ResponsesWeb Design
I'm looking for some help with my website's customer journey flows. It is a subscription website, similar to netflix, so there are quite a few different journeys including free trials and voucher codes.
+13 Other Responses
