Online Banking Systems
we are doing a story on online banking....how is it functioning? What are the various tools involved in it and what kind of human resource is engaged in e-banking? Along with that, want to know about the kind of job opportunities created in the e-banking sphere.+9 Other Responses
Currently we are looking to understand the internet banking proposition and strategy for the wealth segment (including affluent, emerging and mass affluent)in singapore australia :
:- what is the internet banking proposition for the wealth segment? How did the digital presence plan is executed and what role does it play in the multi-channel strategy ?
:- how do banks measure effectiveness of their internet banking proposition.
We are looking to speak to experts who have been involved in the wealth platform of different leading banks in singapore australia, e.G. Citi, commonwealth bank, ocbc, anz, bank of singapore etc.+2 Other Responses
Online Banking Products Client Migration
We are looking for an expert to help us with the best practices of how a bank engages in digital campaigns to actively promote customer migration to new digital banking products/platforms:
· how are existing digital channels used to increase exposure to a bank’s new digital offerings (e.G. Specific uses of online channel, app notifications, etc. And not in-branch training)?
· what types of incentives/promotions are leveraged and made visible in online channels?
· how does a bank segment its customer-base to target them with marketing/campaigns highlighting new digital offerings?
· what are the approximate stages of a “digital marketing” strategy to raise awareness to digital migration?
· what are some kpis that a bank would outline to measure its success in its digital marketing strategy
· 1-2 examples of exemplary usage of digital channels to highlight digital offerings
the ideal candidate may have hands-on experience from the bank side of the project.+undefined Other Responses