Packaged Food Marketing
We are a prominent market research firm and an authorized zintro partner. One of our clients, would like to speak with someone knowledgeable about consumer benchmarking exercise focused on marketing side where the experts are expected to have knowledge of marketing benchmarks for the packaged/branded foods industry for specific regions.
Some of these would be - as a % to sales: marketing spends, advertising & promotion spends with further break-ups, media spends, working & non-working media ratio, atl vs btl split, etc.
Geographies include southeast asia and india.
Others if you also cover are japan, korea, australia and south africa. Typical roles would include brand / marketing managers, cmos, lead for marketing insights, etc.
karnika+2 Other Responses
We are looking to hire a general manager for our start-up noodle producing company based on lagos, nigeria. In summary, the general manager will be responsible for the management of the company and exercise overall control over operational and general administrative responsibilities. The gm will be responsible and accountable to the chairman and subject to the general legal provisions of the country.
Employment type: renewable 2 years contract employment
ideally prefer candidates outside nigeria who can bring the international professional skills and experience.+1 Other Responses
Convenience Stores And Grocery Retailers Industry
Our firm is looking for multiple experts who can share their insights as a centralized buyer or category management position for national convenience store, pharmacy, dollar store, or grocery retailer and retail account and/or operations support manager for major packaged food or beverage manufacturer.
A. Centralized buyer or category management: should have the responsibility for selecting and managing retailers in one of the following categories:
1. Baked goods/bread
3. Frozen food
4. Ice cream
*retailer management should include managing price or sku updates, vendor programs, planograms, and generally driving category growth.
B. Retail account and/or operations support manager - for major packaged food or beverage manufacturer. Should be responsible for supporting key accounts in the convenience store, pharmacy, dollar store, or grocery retail channels.
1. Working with the retailer to drive increased sales
2. Operational efficiency
3. Minimize out of stocks
4. General account development
this would be for a 1-hour paid phone consultation.
To show your relevance in this space, please answer with a few brief statements the questions below.
A. For centralized buyer or category management:
1. Which of the following categories do you have experience from? (baked goods/bread, dairy, frozen food, ice cream, snacks.)
2. Can you discuss trends and opportunities in this industry?
3. Can you discuss managing price or sku updates, vendor programs, planograms, and generally driving category growth?
4. Do you have experience managing and working with the direct store delivery (dsd) model?
B. For retail account and/or operations support manager:
1. Is your scope of responsibility within major packaged food or beverage manufacturer?
2. Can you discuss the following points:
a. Working with the retailer to drive increased sales?
B. Operational efficiency?
C. Minimize out of stocks?
D. General account development?
**please note that we are only interested in your personal point of view and are not seeking confidential information.
***referrals are highly appreciated +55 Other Responses