Digital Media Planning And Buying
Region focus: dach (germany, austria and switzerland)
brief: we are working on a new request from a cpg perspective. We would like to look into the following information:
1) how is dahc's digital landscape different from other european markets?
2)who are the leading digital buying/scheduling agencies in regards to programmatic buying across different media types? (tv, digital out of home i.E. Full x-screen execution)? Which publishers do they work with (google, sevenone etc.)
3) who are the leading innovation agencies across the different media types?
4) which agencies are leading in regards to data strategies and how to leverage data to drive roi?
5) what are the end-to-end capabilities of digital planning/scheduling & buying?
6) do leading cpg companies work with a single agency for digital media planning and buying or do they engage with different agencies for the same?
Please respond to this request in case you believe you would be able to provide the requested information.
devashish+18 Other Responses
Bfsi Digital Media Marketing
The fortune 500 client from bfsi (banking, financial services and insurance) sector in australia at the moment spends their digital media budget on-line across various different online channels, i.E. Affiliate (65% of total online media spend), search engine marketing (sem), display premium, social media and mobile.
The digital channel of focus here in this study would be:
2. Search engine marketing
3. Display premium
4. Social media
the client would like to identify global & local/regional agencies providing services such as affiliation marketing, sem, display premium, social media & mobile in australia with focus upon identifying key pricing model adopted while compensating agencies providing services across channel of focus in this study.
The client would like to determine the service value chain/ buying principle adopted by bfsi marketer from agencies focusing on affiliates, sem, display premium, social media & mobile ads.+15 Other Responses
Digital Media Costs In Indonesia
We have received a new request from a fortune 500 fmcg client. The details pertaining to the request has been mentioned below:
- country - indonesia
- digital media rates of vendors such as facebook, instagram, direct websites (such as kapanlagi.Com, merdeka.Com, detik.Com)
- digital media rates unit should cover: cpm (cost per thousand impression), cpv (cost per view), cpc (cost per click)
- latest cost in jan/feb 2017
- inventory type: photo/banner & pre-roll videos+4 Other Responses
We’re a us based investment firm that is looking to set up several calls with people involved in the online video software platform (ovp) space (both on the marketing/enterprise side and media/ott side). A few example companies in this space are: kaltura, ooyala, brightcove, neulion, verizon digital media services, bamtech (disney), ibm video cloud, jwplayer, vidyard, and theplatform (comcast).
More specifically, these are the types of people we are interested in speaking with in the space (in priority order). Their relevant experience would need to be within the last 24 months max.
1.) decision-makers who are large customers ($75k or greater annual spend) of one of the providers above
2.) decision-maker at a customer who recently switched providers or made the strategic decision to not invest in an ovp
3.) decision-maker at a broadcaster, publisher, or digital media customer who decided to build their own platform or take it in-house
4.) technology or strategy executive at adobe, youtube, facebook, amazon, google, or microsoft who is familiar with their video strategy; at adobe they need to be familiar with adobe primetime, at youtube they need to be familiar with youtube for publishers, at microsoft they need to be familiar with their azure video strategy, at facebook they need to be familiar with facebook live, at amazon they need to be familiar with prime video direct or aws elemental, etc.
5.) executives with one of the companies in the space mentioned in my first paragraph above
6.) executive intimately familiar with a large content provider’s built-in-house ott or ovp software platform; someone like netflix, espn, hbo, disney, etc.
7.) senior executive familiar with media pricing strategy for a large cdn provider like akamai, limelight networks, level 3, verizon edgecast, etc.
8.) senior marketing executive at a fortune 500 company familiar with their video marketing software strategy+13 Other Responses