Market Research In Publishing
Subject: market research services for publishing companies
category: market research services
i am currently working on research study for one of our client, a leading global publishing company.
I would like to assess the current supply market, identify upcoming trends, supplier innovations and cost saving opportunities to frame a sourcing plan for effectively managing the market research service requirements in their key markets (uk, us, netherlands, brazil, india & china). Client wants to explore the opportunities for consolidating their key spends areas under market research to avail cost benefits.
Hence i would like to know
1. Industry outlook
2. Supply demand dynamics
3. Best practices followed while sourcing market research services (for publishing companies) - sourcing model, contract model, pricing model & engagement model
4. Cost saving opportunities
(considering that, budget of publishing companies is usually low when compared to other key spenders such as consumer goods, pharma sector : how good are publishing companies in terms of account attractiveness to market research agencies? What are the negotiation levers they have ?)
this is very short deadline request; hence the speedy responses are appreciated
vm+25 Other Responses
I'm a published author with a 90k-word nonfiction manuscript with 149 quarter-page color pictures looking at my self-publish options such as lulu, createspace, etc. I could use a strategy session with someone experienced in paper publishing a mix of text and images. I am interested in cost effective options for a marketable, industry-standard paperback, not an ebook.+17 Other Responses