Seeking to outsource planogram work in plastic housewares category for major us retailers. Supplier / consultant must have own planogram software and be savvy in space planning and facing plastic housewares - knowledge of trashcans, storage containers and the like are a plus.+1 Other Responses
Consumer Healthcare Marketing Coupons
Marketing coupons (consumer healthcare) – usa and canada
o is the market consolidating through mergers and acquisitions?
O evolution of product, buyer behavior, and supplier capabilities over the last decade
o level of interference from the government and regulatory bodies
industry rivalry and entry of new suppliers (priority)
o top suppliers in the market, type of suppliers (specific service, end to end services etc.)
o are there new supplier entering the market? What is the level of impact?
O detailed scope of services (print coupons, digital coupons, in store marketing)
o consolidated or fragmented
bargaining power of suppliers and buyers
o who are the suppliers to the coupon providers?
O what is their bargaining power?
O end user segmentation and demand drivers
o what kind of bargaining power does the buyer have?
Threat of substitutes
o impact of digital on print
o is there any chances of coupon concept becoming obsolete?
Industry best practices (priority)
o what are the different ways in which companies manage this category?
O sourcing best practices – engagement models, and sourcing models
o cost drivers for marketing coupons
o cost and pricing analysis (distinguish pass through cost vs. Services fee)
+3 Other Responses