Search Engine Advertising Market
We are looking to do multiple paid phone consultations with experts from large ad agencies or direct advertisers who are considered as the decision makers on budget allocation across different digital platforms such as search engine marketing, social media apps, and e-commerce. Preferably those who have experience in marketing or advertising projects in education and healthcare.
Knowledgeable in baidu and other alternative platforms such as toutiao, tencent, wechat, etc.
This is to gain insights into the online advertising market in china in all verticals. We want to understand the roi difference between baidu and other forms of online advertising, and the direction of advertising budgets.
To demonstrate your relevance, please consider briefly answering the question:
1.What current, direct experience do you have in budget allocation and determining roi difference between utilizing various online digital platforms (search engine marketing, social media apps, and e-commerce), including baidu and its recent initiatives like smart speakers and short video?
2. Are you familiar with toutiao, tencent, wechat and other alternative platforms?
3. Have you handled or have been engaged in marketing or advertising projects in education and healthcare utilizing baidu and similar platforms as a digital or online advertising media?
--experience in platforms like google and linkedin as a means for digital advertising / marketing is not an interest in this project
--knowledge with baidu’s cloud and autonomous driving efforts is a plus.
**referrals will highly be appreciated.+29 Other Responses
Digital Marketing Agencies
We are looking to do multiple paid phone consultations with experts from digital marketing agencies involved on website creation/management, seo, ppc, etc to local business. We would specifically be interested in speaking with experts who can offer an in-depth discussion of the market dynamics, competitive edge, and other variables that drive growth in this space.
To demonstrate your relevance, please consider briefly answering the question:
1. What is the extent of your experience that will showcase your overall knowledge in the digital marketing space in the areas of website creation/management, seo, ppc? Please answer briefly.
2. Can you share your insights into the current trends and opportunities in the digital marketing space specifically in the website creation/management, seo, ppc segment for local business? Please answer briefly.
3. Would you be able to provide/discuss current focus areas of digital marketing firms?
**referrals will highly be appreciated.+28 Other Responses
What we have got:
- a unique, differentiated brand.
- educational content with the opportunity for viral sharing based on magnitude of topic.
- a brand that is growing at 30% to 100% on a year over year same store sales basis while the overall marketplace for those products declines.
- placement in more than 10,000 stores across america.
- an online advertising campaign on desktops that yields retail sales (stores like cvs selling our products) and generates the growth rates above despite limited to no engagement.
What we need assistance with:
- developing an integrated online strategy driving sales across both retail stores and our website.
- developing a reporting and information system allowing us to utilize data from current campaigns to scale and support a significantly larger retail audience.
- quick advice and input on all forms of digital marketing.
- support in analyzing, synthesizing and understanding where we are, then recommendations on where to go next.
- in depth expertise on types of advertising, where to buy it and how best to access it and buy it.
- execution of various campaigns.
We believe that:
- search engine optimization is critical.
- content, issues based marketing, needs to be a significant element to our marketing mix.
- desktop ads, scaled out, generate significant brand awareness and purchase. Opportunities to expand our current campaign, look at mobile and in email marketing are everywhere.
- highly focused local marketing, based on sales patterns, can generate better return on ad dollars spent, based on iri data weâve recently received.+16 Other Responses
Digital Marketing In Emea
We are looking for experts in digital marketing who could help us in understanding the best practices in sourcing digital marketing activities and region wise digital marketing price bench-marking for various countries in emea for a medical devices and diagnostics client.
Here are some specific questions:
1. Region wise price bench-marking and engagement models:
• what are the region specific, individual rate cards for various positions within the digital marketing team? (countries include uk & ireland, italy, germany, turkey, spain, switzerland, france, dubai, austria, netherlands, portugal, belgium, russia, poland, czech republic, south africa)
• what is the % adoption of performance based compensation as component of the overall digital marketing compensation in various countries listed above?
• what is are some of the typical kpis which are used for evaluating digital marketing compensation?
2. Sourcing best practices:
• supplier consolidation approaches - region wise consolidation (w.Europe/e.Europe/middle east/africa) vs country wise consolidation
o what are the various possible combinations for regional consolidation
eg: combining w.Europe and e.Europe for specific services etc. Listing all possible combinations for reginal consolidation would be helpful
o list all possible combinations for country wise consolidation.
• service bundling approaches in digital marketing for various digital marketing activities like
1. Digital strategy & planning
2. Content (text, video, images etc) creation, maintenance, distribution (for all channels, websites, mobile, social media, etc.)
3. Advertising (sea: search engine advertising and sem: search engine marketing)s
4. Digital operations (running dia campaigns) & analytics
5. Development of channels (apps, websites) & a/b testing
6. Marketing automation
7. Sales enablement
o as an industry best practice, are all the above services bundles to a single supplier or are they bundled in specific combinations?
O what are the services which can be bundled to a single supplier?
O are any of the listed services given individually to a specific supplier?+30 Other Responses
Digital Marketing In Express Logistics
Category - digital marketing
industry - express logistics
geography - uk
digital services in focus: search engine optimization (seo), pay per click (ppc), conversion rate optimization (cro), affiliates
- cost structure of digital agencies in uk
- pricing model followed for different services
- best adopted contract model - short, medium, long
- kpi's for the services mentioned above
- sla's for getting into a contract
- supply demand landscape in uk - digital agencies
- sample service agreement between service provider and client+6 Other Responses
Greetings! i work for a market research company serving fortune 1000 companies. We would like to conduct paid interviews of multiple experts in the digital marketing space related to hourly rates paid to various job roles in australia, czech republic and romania markets. If you are knowledgeable about that space or know someone who is, please respond asap. Thank you.+24 Other Responses
Seo, Ppc, Cro And Website Design
We are a dtc company seeking an expert in seo, ppc, cro and website design. We need a complete review of our website (and feeder website) and recommendations based upon analytics. Our goals are to improve our brand image, increase traffic, conversion and aov.
Please respond with a summary of your qualifications.+15 Other Responses
Search Engine Optimization (seo)
Looking for someone who can run seo for my blog/forum, we just launched this week, but traffic is very slow, so if you know seo or have other ideas, please bid and i will get back to you.+14 Other Responses