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5 Things That Make a Qualitative Research Participant Great
Qualitative, Participants, Best Practices Sadie Estey 12/8/23 Qualitative, Participants, Best Practices Sadie Estey 12/8/23

5 Things That Make a Qualitative Research Participant Great

Part of what makes human subject research ‘good’ is the participants themselves, because their characteristics directly affect their ability to provide quality insights.

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The Growth of the Expert Network Industry
Expert Network Industry Sadie Estey 11/30/23 Expert Network Industry Sadie Estey 11/30/23

The Growth of the Expert Network Industry

The expert network industry is forecasted to grow at a CAGR of ~18% between now and 2028, suggesting that, in addition to its current success, it has tremendous potential in the future.

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Past Participation Requirements in Market Research
Market Research, Qualitative, Quantitative, Best Practices Sadie Estey 11/14/23 Market Research, Qualitative, Quantitative, Best Practices Sadie Estey 11/14/23

Past Participation Requirements in Market Research

Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.

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Bad Actors in Research
Qualitative, Quantitative, Best Practices Sadie Estey 11/2/23 Qualitative, Quantitative, Best Practices Sadie Estey 11/2/23

Bad Actors in Research

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.

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Qualitative vs. Quantitative: Answering the Whats, Whys, and Whens
Qualitative, Quantitative Sadie Estey 10/24/23 Qualitative, Quantitative Sadie Estey 10/24/23

Qualitative vs. Quantitative: Answering the Whats, Whys, and Whens

If you’re hoping to gain a better understanding of qualitative and quantitative research, you’ve come to the right place. In this article, we’ll delve into the ins and outs of qualitative and quantitative research, so that the next time you need to conduct market research, you’ll know which you should use and why.

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Qualitative Research: Focus Groups vs. Interviews
Qualitative, Market Research Sadie Estey 10/17/23 Qualitative, Market Research Sadie Estey 10/17/23

Qualitative Research: Focus Groups vs. Interviews

Within the market research industry, having access to both focus groups and in-depth interviews as a way to obtain targeted insights is very valuable.

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Opinions: Artificial Intelligence (AI) in Market Research
Qualitative, Quantitative, Market Research Sadie Estey 10/10/23 Qualitative, Quantitative, Market Research Sadie Estey 10/10/23

Opinions: Artificial Intelligence (AI) in Market Research

The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.

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