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CEO, VP Marketing

"Self"

Publishing, Marketing
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  • Location: United States
  • TimeZone: GMT-0500
  • Languages: English

About

Multi-faceted publishing executive with extensive P&L responsibility. Expertise in publishing management, subscriber recruitment and retention, sales management, business development, vendor management, contract negotiations, and market research.

Publishing “rainmaker” with documented record in growing circulation, ad sales, direct sales, institutional sales, licensing, reprint, subsidiary rights, and online revenues. An agile negotiator and relationship builder.

Exceptional management, analytic and creative skills. Effective communicator with finely honed writing and oral skills; diplomatic, a problem-solver. A team builder.

Active Conversations With Clients

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Experience

Consulting

American Academy of Neurology (AAN), Saint Paul, MN 2002 to 2009 Chief Executive Officer, AAN Press (AAN Enterprises, Inc.) Duties: Executive oversight of publishing arm of prestigious medical specialty society. Set strategic direction for journals, magazine, and books series, drafting policies, negotiating commercial agreements, managing publishing partnerships and staff. Represent publications in meetings with industry sponsors. Member of the executive staff. Report to board of directors. *** Oakstone Publishing, a Division of Haights Cross, Birmingham, AL 1997 to 2002 Vice President, Marketing Duties: Planned, budgeted, supervised and directed marketing and sales activities for $26 million medical, legal and wellness subscriptions-based continuing education publications and information services. Built a program with 90 staff across multiple office sites. Set strategic course for sales and marketing, integrating direct mail, fax, e-mail, web marketing and telesales to generate individual and bulk subscriptions and ancillary sales revenues. Member of executive staff. *** Mosby, a Division of Times-Mirror, St. Louis, MO 1987 to 1997 Vice President, Direct Marketing Duties: Built in-house direct marketing agency. Generated $35 million in annual sales and subscriptions. Operated within $10-million-plus annual expense budget, producing more than 1,500 individual creative campaigns annually. Supervised department of 25, including marketing analysis, creative, production, planning and administrative staffs.

Education

University of Minnesota Carlson School of Business, Minneapolis, MN Minnesota Executive Program Graduate The Publishing Institute, University of Denver, Denver, CO Graduate Trinity College, Hartford, CT BA in English

Past Conversations With Clients