Investors and the public are very interested in the sustainable performance of the company, that is the ability of the company to maintain its economic status without affecting the environment and society. the people. . However, many companies do not know how to report and possibly hide related data. They wonder how some financial data can be measured regularly, not only from year to year, but from company to company, so that performance and impact can be compared. They often face limited or closed data, whether real or artificial, and inconsistencies between sources. Despite the recent motivation of some administrators to start creating general guidelines, the area uses different tools that change quickly, reflecting different ideas, things and groups. how to tell a story.