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President

BAC Medical Marketing

Marketing
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Areas of Expertise

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  • CA, United States
  • English

About

I have almost 15 years of experience in evidence-based marketing methodologies, with an MBA in Marketing, graduating summa cum laude. I also have over five years of experience in social media, as it refers to marketing. I have started two successful businesses and four successful divisions from the ground up, so I walk the walk, as well as talk the talk. I am a dynamic, creative, influential and results-oriented professional and “outside-the-box” thinker. Unlike most people who see things as they are and say why, I think of things that don't exist and say why not? My business philosophy has always been to respond, which is positive, not to react, which is negative, and that success is a journey, not a destination, and that is why it often comes to those who have the ability to act as though it is impossible to fail and the aptitude to see way down the road.

Experience

BAC Medical Marketing, and its four divisions, BAC Medical Tourism, BAC Medical Financing, BAC Medical Recruiting and BAC Medical Management.

Founder & President
2002-Present

BACMM is the nation's largest medical marketing consortium, providing evidence-based marketing solutions to solo physicians, group practices, long-term care facilities, concierge medical networks, small and large clinics and small and large hospitals throughout the United States.

BAC Medical Tourism is the most patient-centered global medical tourism facilitator in the world, has an expert team to personally accommodate every patient in their destination country, be it in Costa Rica, Puerto Rico or Panama, and soon to be up and running in India, Brazil, Thailand, Mexico, Malaysia, and South Korea.

BAC Medical Financing has partnered with Prosper, the world's largest peer-to-peer lending service, to be able to offer special financing to BAC Medical Tourism's patients, as well as, the general public through BACMF, for their medical procedures and treatments.

BAC Medical Management brings to the table more than two decades of experience working in the senior housing field. We manage senior facilities in many communities in Southern California. We provide oversight, and an entire range of management services, including on-site social service coordination.

BAC Medical Recruiting recognizes that qualified physicians are the lifeblood of any hospital, medical group or healthcare system. Thus, BACMR is committed to earning the confidence and respect of both physician candidates and employers alike when it comes to physician recruiting.

Unique Search Associates
President & CEO
1999-2002

I was President & CEO of a highly-successful national physician and nurse recruitment company. I had the ability to take over a high-technology recruitment company (SEE BELOW) that was struggling mightily after the “dot com bubble” burst in 1999-2000, and virtually overnight, turn it into a physician and nurse recruitment company that would become an industry leader within three short years when it was sold for a healthy profit.

High Technology Executive Search
1999

I was Vice President of a national IT recruitment company.

Education

Bristol University
MBA, Marketing, Graduated summa cum laude

Bristol University's MBA program, with a concentration in Marketing, provided me with the basic concepts, techniques, and tools for developing marketing strategy and marketing programs, and prepared me to help organizations decide which consumer groups to serve and which product and services to produce, and to create appropriate promotional, pricing, and distribution arrangements central to profitably generating growth opportunities.

This preparation is relevant for a variety of career paths, including brand/product management, marketing research, new product development, sales force management, advertising, and management consulting.

Massachusetts Institute of Technology (MIT) – Sloan School of Management
OpenCourseWare Graduate Studies in Marketing Theory, Strategy & Management

MIT - Sloan School of Management is a world-class business school long renowned for thought leadership and the ability to successfully partner theory and practice. It shares a legacy of innovative thinking and collaboration with MIT, and this relationship - unique among business schools - is one that provided a tremendous opportunity for me.

The customized programs and experiences met my specific needs and helped me to reach my personal and professional goals. A commitment to concept-based action learning enabled me to gain the experience and skills necessary to enhance and lead my organizations - and improve the way business is done.

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