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Director and Co-Founder

ZeusCorp Services Pvt Ltd

Sales, Marketing, SCM, Product Management, Dot-com, Online marketing
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Areas of Expertise

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  • India, India
  • English, Bengali, Hindi

About

Synopsis :

Business Consultant with experience in a full range of operations including sales management, marketing planning, product management, strategic and tactical business planning, customer relation management, investment sourcing and selection, Investor/Client Sales & Relations, Organizational Development and human resource management.

Proven achievements in sales, marketing, team management and operations for the last 11 years. Extensive experience in starting, managing and heading start up organizations. Have received awards and recognition for performance. Have been instrumental in turning around loss making divisions and cities into profit making ventures. Have excellent client management skills. Proven expertise in key account management and client retention. Proactive leader with refined business acumen and exemplary people skills. Facilitate a team approach to achieve organizational objectives, increase productivity and enhance employee morale

Selected Highlights

 Worked as online strategist for saregamaradio.com and entire HMV web Presence

 Was hand picked by the Group chairman, in Saregama to handle his pet projects in the Internet division

 Worked on the product development side and marketing side as a consultant

 Worked on branding for IT-People India for Bangalore

 Worked and implemented the branding tool for CareerBuilder for India

 Currently working as a product, marketing and sales strategist and planner along with working for investment sourcing

 Also a consultant for Cazbak India and working as product planner and marketing planner for a leading shopping portal in India, along with helping with investment sourcing

 Also working a consultant for Purple Concierge and working as product planner for their portal

Skills :

* Strategy Development

* Go-to-Market/ Rollout Planning

* E-Commerce strategy and technologies

* Consulting Methodologies

* Product Marketing

* Product Development

* Investment Sourcing / Selection

* Market Research

* Customer Satisfaction Analysis

* Compensation Plan Creation

* Business Plan creation and analysis

* BPO training

* BPO set UP

* BPO operations

Experience

Employment History :

Consultant : Cazbak India October 2011- Present
Consultant

This is a unique e-commerce portal which was launched in India in May 2011 and has been featured by ETNow among others

• Responsible for their PR, marketing activities, alliances and product development.
• Also responsible for on business plans for their investment meetings with various VC firms and appraising the team on negotiating with VC firms for funding

Purple Concierge Services Pvt Ltd October 2011- Present
Consultant

This is a concierge services portal portal which is being launched in India in December 2011

Responsible for their product development


Full Time Employee :
August 2011- Present
Co-Founder

This is one of the kind B2B portal being launched which will allow people and companies to reach customers, brand themselves, etc at a fraction of a cost

• Working on the product development of the portal
• Working on the branding cum marketing plans for the portal
• Working on the sales strategies for the portal
• Responsible for the investment fund sourcing

ZeusCorp Services Pvt Ltd August 2007 - Present
Co-Founder and Director of the Firm.

Am responsible for :
• Management Planning and Execution
• Heading the Finance & HR including compensation
• Heading daily operations, ensuring ROI for every venture
• Heading Business Development for ZC
• Handling operation of US clients specially in domain of H1B processing, recruitment and compensation packaging.
• Responsible for strategic alliances for the company in the field of business development

Achievements :
• Got 3 rounds of funding for the company even during recession and a total funding of over 2 million USD in a span of 1.5 years
• Spearheaded the company’s move into new domains into new domains to minimize the effects of recession
• Was responsible for creating HR policies such as to reduce attrition to less than 2% in a highly attrition-driven industry
• Built detailed operating budgets and long-range fund performance models

IonIdea Infotech, Bangalore Nov 2006 – August 2007
Business Manager

Started, strategised and handled the entire India operations for their client CareerBuilder.com. Am responsible for
• Managing a team of outside sales professionals
• Administrative and operational head of India
• Started with zero customers and built over 40 customers in 3 months along with the team, without any marketing support.
• Planning & implementing activities to ensure brand awareness & brand visibility through effective utilisation of publicity budgets
• Training the team
• Handling the India Business Development which includes partnerships, tie-ups, new product development and acquisitions
• Preparing annual sales forecasts and developing strategies accordingly, for the sales team to work on.
• Creating a pricing strategy for the India market
• Handling India site SEO, online marketing, etc
• Instrumental in development of the product for the India market
• Designing incentive plans for the outside sales team
• Overseeing and write all performance evaluations, salary reviews and expense accounts
• Creating reports formats to ensure effective transformation of business information to the management in USA
• Doing market research on competition, market potential
• Determining sales forecasts for proposed new products and justify new product development investments
• Reviewing product pricing and gross margin goals for existing products annually and establish new product pricing.
• Develop written launch plans outlining the launch process, present launch plans to US management for approval, and track actual unit sales and gross margin performance for new product launches
• Coordinating with the Advertising Agency to prepare effective advertisement campaigns for the company
• Doing PR for the company
• Planning budgets, to ensure ROI for the company


Achievements :
• Strategizing the development of the product for the India market
• Highest number of marketing partnerships in the shortest span, globally and was promoted to head India planning and strategies in less than 6 months
• Had the highest growth rate in sales starting from scratch, in any new venture globally
• Introduced a new way of costing in marketing in India, for online marketing
• Ensured zero attrition in an industry, which has one of the largest attritions
• Introduced a pricing strategy, which helped increase sales manifold
• Put the performance management system for India in place



IT People India Ltd, Bangalore Mar 2005 – Nov 2006
Branch Manager

Re-started and headed the entire Bangalore operations. Was responsible for
• Managing both the dotcom division and staffing (RPO) division
• Strategising for the entire branch’s growth and performance
• Managing a team of sales professionals and marketing professionals
• Managing corporate sales for Bangalore
• Administrative and operational head of the branch
• Planning & implementing activities to ensure brand awareness & brand visibility through effective utilisation of publicity budgets
• Training the team
• Ensuring branch profitability
• Preparing annual sales forecasts and developing sales and marketing strategies accordingly.
• Handling vendor management
• Identifying important retail and key accounts, targeting them with focus on their development and ensuring profitability in this segment.
• Overseeing and writing all performance evaluations, salary reviews and expense accounts
• Managed the sponsorship of the IT Awards ceremony, the only award ceremony for IT
professionals nationally
• Instrumental in development of the product for the India market
• Recommending new products/applications, marketing and sales aids, competitive pricing, attendance at trade shows, staff development, customer training and relations.
• Doing PR for the company
• Planning budgets, to ensure ROI for the company

Achievements :
• Development of the product and national marketing plans and received recognition for the same
• Had picked up top 4 of the 5 largest orders for the company, across India
• Turned around the office into a profit making venture, the best across India, in a span of less than 1 year, after it failed earlier.
• Received accolades and awards for contributions to the company
• Improved profit margins, by optimizing costs
• Created compensation and award programmes, to ensure lowest attrition across India
• Ensured reduction in costs by 40% through cost containment and effective vendor management
• Increased the sales margins by 30% by increasing the market price, effectively over time
• Conceptualized and implemented employee training and effectiveness program
• Created and implemented customer service procedures, which helped retain clients effectively and solve customer complaints in the shortest possible time frame
• Secured major contracts with MNCs like Oracle, Accenture, etc
• Started the inside sales team, which handled the smaller client segment, which increased sales by 25% and profitability of that segment by 80%



LabVantage Solutions India, ( A TCG Group Co), Calcutta Nov 2004 – Mar 2005
Business Development Manager – India

Handling sales and business development across India. Was responsible for
• Creating strategies to target the two verticals and accordingly implementing the same, for sales
• Getting new clients
• Handling east and north zone
• Handling two verticals across India
• Handling Business Partners in the two zones, who in turn would help us get more business
• Doing PR for the company

Achievements :
• Initialised marketing and branding activities of the company for the two verticals, the first for the company










Monster.com, Calcutta, India Feb 2003 – Nov 2004
Senior Manager

Was hired to restart the Branch, after it failed twice in its earlier attempts due to losses incurred. Re-started and headed the entire Calcutta Branch operations. Was responsible for
• Strategising for the branch
• Managing corporate sales for Calcutta, both Key accounts and retail
• Relationship management of existing accounts
• Planning and executing all local marketing and promotional activities
• Expanding to new geographical territories
• Liasoning and planning with HO for local promotional and advertising campaigns
• Maintaining MIS for the region
• Handling training for new recruits
• Ensuring branch profitability
• Preparing annual sales forecasts and developing sales and marketing strategies accordingly.
• Handling vendor management
• Doing PR for the company
• Doing events for the company
• Planning budgets, to ensure ROI for the company

Achievements:
• Re-started the branch and turned it around into a profit making venture, after it failed earlier
• Achievement of nearly 200% of the target given
• Was one of the highest revenue earners of the region
• Initiated candidate services in the branch, which had the fastest growth rate in the country
• Moved into new territories in the East
• Received accolades and awards for contributions to the company. Promoted within a span of less than 1 year
• Beat the nearest competition in revenue, in the first year itself, despite the fact that the brand was unknown and pricing was above that of competition
• Earned over 50% of market share, in the IT recruitment market, in the fist year itself
• Created special corporate schemes, which increased revenue by 30%
• Initiated dealership model of sales, to move to new territories

Allindia Technologies Ltd, Calcutta Mar 2002 – Feb 2003
Senior Business Development manager

Rejoined as a Senior Business Development manager, and I was involved with client servicing the clients which were the top corporates of Calcutta and selling IBM solutions, e-commerce solutions and turnkey website solutions to them. Also worked to move into new geographical territories. Also involved in strategising the sales and marketing procedures for Allindia.com Ltd and leading a team of consultants in that company. Job also involved creating proposals for software/ web solutions as well as making presentations for securing major projects. Also successfully led a team of consultants in securing and implementing corporate and e-commerce websites of major Indian corporates.

Achievements :
• Made them an accredited IBM partner
• Helped them foray into new geographical territories in India
Saregama India Ltd(HMV), Calcutta Oct 2000 – Mar 2002
Senior Executive & Web Strategist

Was in charge of the operations of Hamaracd in Calcutta. Job involved
• Working on the product side for www.hamaracd.com
• Managing customer relations for Hamaracd
• Motivating the sales team
• Planning the channel sales for the kiosks and the catalogues
• Planning and executing the local sales promotion for the company and cross branding activities
• Maintaining MIS for the region
• Organising the artiste interviews to be used for the online version of Hamaracd.
• Handling media interviews for the artists.
• Handling PR activities for Calcutta branch
• Handling and planning the logistics for Hamaracd in Calcutta
• Handling third party vendor negotiations

Achievements :
• Recorded one of the largest sales growth in the region during my tenure
• Innovated methods which shortened the sales cycle, which in turn increased daily sales by 40%
• Introduced methods which increased customer satisfaction, thus increasing repeat sales by 70%

Also worked as a Strategist (marketing and sales) and worked in developing the B2B site and B2C site from a sales prospective. Was responsible for strategizing, designing, maintaining the corporate intranet for Saregama single-handedly under special instructions from the Group chairman. Also was the web strategist for their first online radio www.saregamaradio.com

Allindia Technologies Ltd, Calcutta April 2000 – Oct 2000
Senior Strategic Consultant

As a Senior Strategic Consultant I was involved with client servicing the clients, which were the top corporates of Calcutta and and turnkey software solutions to them. Job also involved creating proposals for as well as making presentations for securing major projects. Spearheaded the training of new recruits in the organisation.


Aug 1999 – March 2000
In my capacity as a Strategic Consultant for Allindia Technologies Ltd I was involved with servicing existing customers and selling e-commerce solutions to them.


July 1998 – Aug 1999
As an Executive Manager – Sales my job involved sale of small websites, banner sale of portal sites of Allindia Technologies Had been involved in selling websites to small companies in Calcutta


Achievements :
• Was the highest revenue earner during my entire tenure here, every quarter
• Had the highest number of client retentions during my tenure here. Was promoted twice in a span of less than 2.5 years
• Received accolades for performance

Education

MBA in marketing

Past Conversations

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