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Freelance consultant

Freelance consultant

Consultant - Strategic Marketing a Conversation

Areas of Expertise

  • India, India
  • English


Consultant - Strategic Marketing Agribusiness Industry


Agribusiness Leader, Learner, Writer with 360 degree view of Political, Eco, Socio-Economic dimensions of Ag Food Chain

* Passionate marketeer with 11+ years of experience in Food & Animal - Agribusiness in Asia-Pacific.

• Have a comprehensive 360 degree view (PLOUGH to PLATE) of the Agri Food Value Chain

• Worked in agri inputs (Seeds / Fertilizers / Crop Protection), GMO, Animal Health & Nutrition, International Trade & Commodities sub- sectors

• Passionate yet ‘feet-on-the-ground’ MARKETER; Hands-on skilled in “Left-Brain” & “Right-Brain” aspects

• Turned an entrepreneur, founded a boutique Agribusiness Market Research & consulting firm “SMARTAgBiz”

• Secured HIGH DISTINCTIONS in my Master of Agribusiness from University of Adelaide, Australia

• Adept in appreciating and working cohesively with multicultural, multi-ethnic group of people as colleagues & clients

• Write regular articles and commentaries on "4F"​ (FOOD, FEED, FIBER, FUEL) trends, food crisis, poverty, stewardship, and sustainability.



Hands-on skilled in:

* Strategic Market Research & Analysis - Quantitative and Qualitative studies

* Marketing Communication/Brand Promotions - Designing newsletters, promotional materials, presentations

* Writing & publishing articles, columns in magazines, journals & online sources

* Product Stewardship & regulatory affairs

* International marketing, trade & promoting agri-food exports


April 2011 - January 2014

(2 years 9 months)

Consultant - International Marketing

Saskatchewan Pulse GrowersCanada

* Consultant - International Marketing for a Canadian Growers Association

May 2009 - March 2011

(1 year 10 months)

Market Analyst

Novus InternationalThailand

2009 - 2011 - Market Analyst - Asia Pacific

- Novus International Pte Ltd, Thailand


2009 - Masters in Agribusiness - University of Adelaide, Australia, First class with High Distinctions
2003 MBA (Marketing) -Tamil Nadu Agricultural University, Coimbatore, India - First class
2001 PG Diploma in Advertising - Institute of Communication Management, Bangalore, India
2001 Bachelor of Agriculture - Tamil Nadu Agricultural University, Coimbatore, India - First class

Past Conversations