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Research and Evaluation Specialist


Market Research and Evaluation a Conversation

Areas of Expertise

  • New Jersey, United States
  • English


Research and Evaluation professional with more than 25 years of experience in the fields of Child Development, Children’s Media, Marketing Research, and Education Reform. Specializing in Project Management, administration of multi-site evaluations; survey development and administration; data collection; quantitative and qualitative data analysis; and report writing. Proven accuracy and attention to detail. Excellent oral and written communication skills. Strong management, organization, and interpersonal skills.

Recent projects have included evaluations of Israel Education programs; Abstinence Education Programs; a 21st Century Community Learning Center Grant program; formative evaluations for the MetLife-Sesame Street Financial Literacy Initiative in Brazil, Mexico, China, and India, and competitive Bank Brand Tracking Studies assessing customer satisfaction and consumer responses to bank advertising in key markets around the United States.


Research Success Technologies, Kibbutz Hannaton, Israel
Senior Researcher, May 2014-Present
• Research and Development in the field of Israel Education in North America: Interviewing, Quantitative and Qualitative Analysis, Survey Development and Report Writing.

Educational Evaluators, Inc., Dover, NJ
Research Consultant, August 2013-Present
• Report Writing and Analysis for Abstinence Education Evaluations, Real Time Mentoring and 21st Century Charter School After-School Enrichment Program Evaluations.

Business Scientifics/ Kantum Research, Concord, NH
Research Consultant, March 2013-Present
• Report Writing and Analysis for FirstMerit and TCF Bank Brand Tracking Studies and Special Projects including the TCF Bank Closed Account Study and Tracking the reaction of FirstMerit customers to their recent merger with Citizens Bank.

MediaKidz Research, Teaneck, NJ
Research Consultant, March 2011-Present
• Qualitative analysis of child interview questions for Sesame Street International’s Financial Empowerment Initiative Needs Assessment in India, China, Brazil and Mexico.
• Coordinated and conducted one-on-one interactive assessments with 3-4 year-old children and their parents in order to evaluate the effectiveness of the Sesame Street Online Playlists.
• Classroom observations and interviews for: Shalom Sesame TV show and Elmo the Musical website evaluations.

The Institute for Research and Reform in Education, Toms River, NJ
Research Associate/ Online Survey Manager, January 2010-August 2013
• Led the administration of online surveys and reporting efforts for “First Things First” and “Doing What Matters” Evaluations for 20 schools in 9 districts in the Mid-west, Texas, and Arizona. Managed the online survey process; created surveys and Survey Access Codes online; coordinated completion of surveys with schools and ensured distribution of access codes to the appropriate participants; monitored response rates; trouble-shooting of technical problems as required.
• Managed and tracked teacher and student survey data, extant, and achievement data for the “Every Classroom, Every Day” Randomized Control Trial for 20 schools in districts in California, Arizona, Tennessee, and New York.
• Developed teacher and student surveys for the “Doing What Matters” Evaluations
• Managed all logistics and distribution of training materials for the 3rd “Doing What Matters” Conference in April, 2010.

The Education Alliance, Brown University, Providence, RI
Data Analyst, December 1999-June 2009
•Led a local and national evaluation of the “Magnet School Assistance Program” (MSAP) in 11 districts throughout the Northeast.
•Developed survey administration protocols; supervised and coordinated the administration of teacher, student, administrator and multilingual parent surveys, online and on paper in more than 100 Magnet and Comparison schools.
•Worked with district Magnet Directors to select appropriate comparison schools, and troubleshoot survey problems; developed and maintained strong client/evaluator relationships, and ensured timely return of all survey data.
•Managed all outsourcing of data entry, and later implemented the use of an in-house optical scanning system for processing survey data. Trained and supervised staff on use of the scanner and developed an in-house manual documenting survey administration and scanning procedures.
•Co-developed analysis plans for survey data and statewide achievement data; cleaned and analyzed data; and wrote reports for the MSAP Evaluation.
•Designed and supervised the generation of four sets of MSAP survey data deliverables.
•Conducted site visits for other projects involving classroom observations in English and Spanish speaking classrooms, and interviews with school staff.
•Developed data requests for student level demographic and statewide achievement data, and routinely communicated with district Data Directors to ensure timely receipt of all data as requested.
•Administered and analyzed additional survey and statewide achievement testing data for other Alliance Evaluations, including: “Comprehensive School Reform”, “Small Learning Communities”, “Ready to Learn”, and regional Bilingual Education evaluations.


1993 - 1997

MA-Thesis,Child Development

Tufts University

1988 - 1992


Barnard College/ Columbia University

Past Conversations