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Shoreline Consulting, LLC

Strategic Planning and Consulting a Conversation

Areas of Expertise

  • California, United States
  • English


Experienced in Business Development, Brand Management, and Global Marketing and Commercialization.


Rita Kelley is the Principal at Shoreline Consulting, LLC, a commercialization and product development consulting firm, specializing in Business Development, Brand Management, and Global Marketing and Commercialization. Additionally, Ms. Kelley is a commercialization specialist to the start up community, helping them define, create and implement strategies to enter the global marketplace.

In the pharma/biotech field for over 20 years, she most recently served as VP of Oncogenerix Corporation, a start up biotechnology company specializing in developing compounds for cancer. Previously, Ms. Kelley led Millennium Pharmaceuticals global marketing and business development efforts for their portfolio products she also led the US and global sales, marketing and operations teams with leading bio/pharmaceutical companies including Eli Lilly, Bristol-Myers Squibb, Novartis and Pfizer and in biotech companies including Genetics Institute and Oncogenerix.

Ms. Kelley’s expertise is broadly acknowledged, having recently interviewed by PharmaVoice regarding “Building Global Teams”. Ms. Kelley has also been a speaker at such prestigious events as the Deutsche Bank Conference on Emerging Markets, as well as the Pharmaceutical Executive Leadership Conference. In 2003, Ms. Kelley was named Who’s Who in Biotech and Pharma.

Ms. Kelley earned her Bachelors of Business Administration in Marketing and Finance from the University of Mississippi, and participated in the Executive International Management program at Harvard University in Cambridge Massachusetts.


Shoreline Consulting, LLC

VP of Marketing Oncogenerix, Senior Director, BD Pfizer, Senior Director Global Marketing, Millennium, Director, Global Marketing, Novartis, Sales, Bristol Myers Squibb, Wyeth, Eli Lilly


Bachelors of Business Administration - University of Mississippi
Management Certificate - Harvard
International Finance Certificate - Wharton

Past Conversations

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