Corporate and Group Travel
Request
Consultants and researchers from a large management consulting firm reached out to Zintro looking for support with six unique projects in the corporate travel industry: Travel Solutions for SMBs, Corporate Travel Processes, Team-Based Travel Guidelines, Business Travel Considerations, Travel Booking Management, and Business Travel in the Construction Industry. These projects required in-depth calls with decision makers from specific company sizes, verticals, and levels of travel spend that met the client's project standards.
Sought-After SMEs
Hotels and Hospitality
Fortune 1000 Travel Managers Individuals that spend more than $5M per year on travel in the luxury or full-service hospitality space on behalf of clients or employers.
Responsible for designing their company's travel and lodging policies as well as booking business travel for corporate personnel
Fortune 1000 Travel Buyers Individuals that handle travel-related RFPs and spend more than $5M per year on travel.
Frequently travel for business (2x/month or more)
Flights and Airlines
VIP Business Travelers
C-level or high-profile corporate role (i.e. board member; leader of an international function or department at their business).
Regular travel is an integral part of their job
Travel Supporters for VIP Business Travelers
Support VIP Business Travelers in travel planning and execution.
Executive Assistant or Support Ops role that involves booking travel for senior executives
Process
Throughout these projects, the client leveraged the expertise of Zintro's expansive network to select only the most suitable individuals required to provide actionable feedback. Utilizing proprietary technology, Zintro identified experts in the travel industry and conducted thorough recruitment efforts to build a tailored network. With this approach, dozens of respondents were hand-picked to partake in comprehensive one-on-one conversations regarding their respective company's travel and lodging policies as well as booking business travel for corporate entities.
Results
With Zintro's project managers owning every step (launch, screening, scheduling, managing recordings & transcripts, etc.), the client simply had to choose which qualified experts they wanted to interview. Over the course of the projects, the client interviewed more than 40 decision makers provided by Zintro, each answering 15–25 unique screening questions. With high-quality travel DMs in hand, the direct client was able to conduct thorough interviews and deliver high-value solutions to their respective travel clients.
By the Numbers
Six successful projects
40+ travel decision makers selected for interviews
70% of qualified respondents interviewed (65–80% is the sweet spot given hand-selection)
