Global Motorcycle OEMs
Request
An internal research team at a Fortune 500 electronics company needed to speak with Internet of Things IoT leaders at motorcycle original equipment manufacturers OEMs. The research team's goal was to better understand exactly what motorcycle and auto companies require from a device-connectivity product. Specifically, they sought to dig deeper into key capabilities that connect onboard computers with data collected and stored in the Cloud.
Process
The client wanted to discuss questions with product and industry leaders from top motorcycle and auto companies. This included a specific set of technical requirements, with a focus on forward-thinking device-connectivity leaders. Zintro was able to customize its screening, presenting, and scheduling process to specifically fit these needs and present these in-industry SMEs.
Results
Through custom recruitment, Zintro was able to provide the client with relevant industry decision makers through its internal network. The qualified respondents enabled the client to choose the best fits based on answers to open-response questions. The client's final participant selection empowered them with the insights necessary to guide how to best work with the motorcycle industry.
By the Numbers
Custom recruiting
Dozens of qualified respondents
38 participants selected and interviewed
