Outdoor Enthusiasts: Helping Shape the Future of Ski Mountain Living

A market research firm came to Zintro on behalf of a luxury ski resort and real estate development company looking to better understand the evolving preferences of high-net-worth outdoor enthusiasts. With several multi-million-dollar development concepts under consideration, the client needed to uncover what wealthy individuals truly value when it comes to owning or investing in mountain real estate. They wanted to run a survey with 125 respondents followed by interviews with 20 individuals based on their survey answers.