Evaluating Software Automation

A Palo Alto-based VC firm was evaluating a software company that creates manufacturing automation tools, with most of the company's clients located in Germany and Western Europe.

At the outset of the project, the VC firm was using two other networks in order to find 10–15 experts (clients, exclients, evaluators that went with alternative solutions, exemployees, and a market opinion leader) to help satisfy their queries and get a 360-degree view of the industry.