Air Hygiene in Commercial Facilities
Request
A global B2B-focused market research firm came to Zintro needing to arrange both an online bulletin board and longform, in-depth interviews with a specific niche audience. Their end client needed to understand market dynamics, preferences, and key purchasing criteria for commercial industrial air hygiene equipment filters, purifier systems, etc.
Process
Zintro recruited numerous high-quality, qualified respondents over a short period using a combination of custom recruiting and pre-vetted, reputable in-industry panelists. These respondents were familiar with air hygiene solutions, in charge of facility-level investments, and recently in the market for air hygiene equipment.
Results
Mixed method insights resulting from in-depth interviews with 50 in-industry purchasing managers presented critical information that drove key investments in product development and sales strategies central to market preferences and key purchasing criteria.
By the Numbers
Completed thorough recruiting prior to target deadline
Numerous qualified respondents
50 unique profiles selected and interviewed
