Zintro partners with hundreds of organizations each year on projects ranging from buyer decision-making studies to asynchronous qualitative research, investment diligence, UX reviews, and more. Each engagement brings its own requirements for connecting with participants, capturing authentic insights, and ensuring seamless collaboration between clients, moderators, and respondents. With the growing number of digital platforms for qualitative research such as Discuss.io, Recollective, Civicom, Zoom, Microsoft Teams, Webex, Qualboard, Lookback, Flowres.io, and traditional phone calls or Google Meet sessions, research teams now face more options than ever before. This sometimes leads to mismatches with client expectations and participant expectations leading to frustrations, no shows, or technical delays.

A boutique market research firm, working on behalf of a global tire manufacturer, needed to connect with decision makers responsible for choosing tires for large, off-the-road (OTR) vehicles and machinery.

A market research firm came to Zintro on behalf of a luxury ski resort and real estate development company looking to better understand the evolving preferences of high-net-worth outdoor enthusiasts. With several multi-million-dollar development concepts under consideration, the client needed to uncover what wealthy individuals truly value when it comes to owning or investing in mountain real estate. They wanted to run a survey with 125 respondents followed by interviews with 20 individuals based on their survey answers.

Multiple agency clients ranging from boutique insights teams to large, global research firms have approached Zintro in recent months with projects that included AI-moderated interviews instead of human-moderated interviews. Each agency wanted to conduct research like they would normally with the only difference being the AI-driven moderation. They all had their preferred vendors or vendors they were piloting, including Listen Labs, Outset.ai, Bolt Insight, Conveo, and HeyMarvin, and asked Zintro to recruit specialized participants across diverse categories such as: IT decision makers, Tech-savvy consumers, Sales professionals, Content creators, and other knowledge-rich respondent types.

A Chicago-based market research firm came to Zintro with a request for deep qualitative insights from those closest to CRMs: sales professionals. Their goal was to run 24 one-on-one interviews with professionals ranging from SDRs to CROs across hyper-growth companies, especially in tech, healthcare, and social media. These 45-minute sessions would shadow participants through their daily flow, from sourcing leads to closing deals, while probing usage habits, feature gaps, and pain points.

A New York–based strategy consulting firm approached Zintro with a unique qualitative recruiting challenge: uncover what drives loyalty, pride, and switching behavior among holders of premium travel credit cards. The firm sought to run a series of competitive 90-minute focus groups with 30 active cardholders split across American Express Platinum, Capital One Venture X, and Chase Sapphire Reserve. They wanted two holders of each card per group (six total per group), where participants would not only explain why they chose their card, but try to convince others to switch.

A high-end interior design firm was conducting research on affluent homeowners that had or were planning on doing major renovations to their homes. Through Zintro, the client connected with affluent women who provided detailed insights into top-tier names like Holly Hunt, Waterworks, Minotti, and de Gournay, as well as how they decide on brands and products. The client was able to interview 15 high net worth individuals over a span of 1.5 weeks and were able to adjust their marketing to better attract the attention of their main audience.

A boutique consulting agency based in London working on behalf of a leading video game company sought to understand the perspectives of semi-professional and professional gamers across key international markets. The objective was to conduct focus groups with competitive gamers who either monetize their gameplay or have a significant following on platforms like Twitch, YouTube, Instagram, and TikTok.

A global leader in digital design software wanted to understand how UX/UI professionals perceive the brand landscape for creative tools like Adobe XD, Canva, Figma, Visme, Snappa, and others. Their goal was to conduct a two-part research project: first, a quantitative brand perception survey of 400 UX/UI designers across the US, UK, and Canada; second, a series of four qualitative focus groups made up of 5-6 participants actively using the tools, but specifically using respondents from the survey.

The study targeted UX/UI professionals from entry-level to manager roles, with the intention of identifying and selecting top survey respondents to invite to the follow-up discussions. Our client was initially skeptical and they didn’t believe it would be possible to get more than 10 participants from the survey into live focus groups based on past experiences with sample providers.

A B2B research agency supporting a top-tier telecom company needed to speak with 48 decision makers who had purchased or evaluated Network as a Service (NaaS) solutions within the past 24 months. Their target audience included not only the telecom’s current customers but also customers of competitors and those who had chosen alternative network approaches.

The agency had previously run a survey for the project, but the results were plagued by fraudulent and poor-quality responses. Determined to get reliable data, they shifted to in-depth qualitative research—but needed fast, credible recruitment across three specific company size tiers (250–500, 500–1,000, and 1,000–5,000 employees). Key roles included CTOs, Network Operations leads, IT Managers, and Infrastructure Heads.

A Chicago-based consulting firm was hired to support the GTM strategy of a company that manufactures grills. The manufacturer wanted to better understand how buyers for major retailers (e.g., hardware stores, sports stores, and appliance stores) prioritize brands when stocking grills and outdoor accessories, but they were struggling to get in touch with the right experts.

A boutique strategy consulting firm reached out to Zintro looking for support on a project for their client, an email delivery software company. The client had seen a noticeable drop-off in conversion rates in their self-serve channels. They rolled back recent marketing and product changes, but the lower conversion rate stayed the same. Before engaging the consulting firm, the company spoke with some of their prospects who didn’t buy the product to understand where they were going wrong. They were met with unhelpful feedback that failed to identify the problem, and as a result, the company was left wanting to understand how marketing buyers perceived their sign-up flow in comparison to that of competitors.

A top global strategy consulting firm working with a fuel company approached Zintro for help on a project. The firm wanted to gain a holistic view of the fueling needs within the fleet management space by speaking with decision makers (DMs) for fleets ranging from semi trucks all the way down to personal vehicles. Additionally, they wanted these individuals and their fleets to be focused on a 100 mile or less radius. Overall, they requested 49 interviews; these interviews were to be split into seven categories with seven interviewees per category.

A boutique strategy consulting firm working for a tradespeople service marketplace (e.g., HomeAdvisor, Angi, TaskRabbit) approached Zintro with a special request. They were helping the marketplace with their go-to-market (GTM) strategy for a new mobile app and wanted to speak with different tradespeople about which marketplaces and lead channels they currently use, which they’ve used in the past, what their current bandwidth is, whether they see seasonal fluctuations, and the current project pricing. Their target audience was plumbers, electricians, general contractors, landscapers, pest control providers, cleaners, septic specialists, and HVAC professionals. They requested 16 focus groups with four people each (64 total) followed by in-depth interviews (IDIs) of 16 people they hand selected from the groups.

A high-end hotel chain was doing brand positioning research and requested that Zintro help find their target audience. They wanted to speak with high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) about which hotels they prefer to stay in and why. Specifically, they wanted to speak with individuals that stay in hotels for more than 30 nights per year. Their goal? To gain an understanding of their brand’s perception and how it compares to other luxury accommodations. They requested 16 in-depth interviews (IDIs) with individuals with $30M+ in investible assets, as well as 100 survey respondents with $10M+ in investible assets.

A boutique research firm working on behalf of a payroll and HR solutions provider approached Zintro for help on a project. They wanted to speak with individuals that had completed an evaluation of other payroll solutions, specifically their SMB and enterprise offerings, in the past 24 months. Furthermore, they wanted these individuals to be split between companies ranging from 10-100 to 10,000+ people, as well as have representation across multiple industries, including software and technology, professional services, retail, travel and hospitality, and banking and financial services. In particular, they were in search of heads of HR, CEOs, and CFOs from SMBs and CHROs, VPs of HR, and Directors of HR from enterprise organizations.

A healthcare consulting firm working with a Pharma company approached Zintro for help on a project where Usher Syndrome (types I-III), its cures, treatments, and more were being researched. Usher Syndrome is a rare genetic disorder that can cause patients to lose their hearing, vision, and balance over time. It’s believed there are around 400,000 people with Usher Syndrome worldwide (Usher Syndrome Coalition). The firm wanted to speak with KOL’s that had been studying Usher Syndrome for over 15 years, worked with patients themselves, and had experience with clinical trials. Additionally, they wanted to speak with geneticists that had strong understandings of MYO7A and CDH23 genes.

HUCBE is a consulting firm that was founded and run by Harvard students in 2008 to provide companies with strategy consulting. Today, case teams continue to be made up of Harvard’s top student analysts who have consulted on 120+ cases for industry leading companies. HUCBE’s analysts have been trained by professional consultants at firms including Bain & Company, Deloitte, and McKinsey & Company.

A Global top-10 medical device company reached out to Zintro to do a hybrid of qualitative and quantitative research, specifically targeting those involved with the purchasing process of surgical visualization tools. They wanted to speak with and survey four audiences: Orthopedic surgeons, Thoracic surgeons, procurement, and financial decision makers (CFOs, VP of Finance, Controllers, etc). They wanted to interview seven experts from each audience and then conduct a 15-minute survey with 100 of each audience (400 total). Only problem? They couldn’t find a provider to support them despite working with multiple expert networks already.

A team of consultants from a Big 3 Consulting firm the reached out to Zintro and several other expert networks for a focus group study with marketing executives. They needed leaders (CMOs, VP Marketing, etc.) at US-based B2C companies with over $100m in annual revenue. The team sought to host 90-minute sessions with five participants each, starting with a product demo and followed by Q&A on features, product positioning, and market appeal. They needed an agile partner to keep up with their fast-paced work.