Finding Network as a Service (NaaS) Decision Makers

Telecommunications

Jun 10

Request

A B2B research agency supporting a top-tier telecom and technology company needed to speak with 48 decision makers who had purchased or evaluated Network as a Service (NaaS) solutions within the past 24 months. Their target audience included not only the end client’s current customers but also customers of competitors and those who had chosen alternative networking approaches. Key brands focused on were: Verizon, Cisco, Palo Alto Networks, Akamai, and Cloudflare.

The agency had previously run a survey for the project, but the results were plagued by fraudulent and poor-quality responses. Determined to get reliable data, they shifted to in-depth qualitative research—but needed fast, credible recruitment across three specific company size tiers (250–500, 500–1,000, and 1,000–5,000 employees). Key roles included CTOs, Network Operations leads, IT Managers, and Infrastructure Heads.

Solution

Zintro responded immediately, leveraging its AI matching algorithm to identify and deliver 13 verified NaaS decision makers on Day 1. The project manager then partnered with Zintro recruiters to fill the remaining quotas, navigating a key challenge: “Network as a Service” was not a widely recognized term, even among relevant professionals. Zintro used creative outreach and clarification strategies to hone in on the right audience.

Results

Over the next 10 business days, Zintro delivered 83 qualified profiles, arranged 47 completed interviews (out of 48 scheduled), and managed all logistics for a 98% show rate—ultimately transforming a failed survey effort into a robust and insight-rich research initiative.

“Thanks so much for helping turn this disastrous study around! The client is very happy and as already talked about doing round 2 in August. Cheers!” - Head of Qualitative, B2B Research Agency

By the Numbers