Finding Network as a Service (NaaS) Decision Makers

A B2B research agency supporting a top-tier telecom company needed to speak with 48 decision makers who had purchased or evaluated Network as a Service (NaaS) solutions within the past 24 months. Their target audience included not only the telecom’s current customers but also customers of competitors and those who had chosen alternative network approaches.

The agency had previously run a survey for the project, but the results were plagued by fraudulent and poor-quality responses. Determined to get reliable data, they shifted to in-depth qualitative research—but needed fast, credible recruitment across three specific company size tiers (250–500, 500–1,000, and 1,000–5,000 employees). Key roles included CTOs, Network Operations leads, IT Managers, and Infrastructure Heads.