Focus Groups
Focus groups provide valuable insights into participant behavior, motivations, and attitudes. This flexible approach is ideal for exploring a wide range of topics and can be conducted in-person or online, making focus groups among the most versatile research tools.
Whether dyads, triads or ever larger groups, focus groups facilitate dynamic and interactive discussions, enabling participants to build on each other's ideas and providing a richer understanding of the topic.
When the dynamic of the discussion drives the outcomes, having the right mix of respondents and expertise matters. By tapping into our own rich network or by leveraging custom recruiting, Zintro delivers experts across industries and specialities. We source, screen, and present the respondents so you can select the best fit for your focus groups.
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“Zintro, we can't thank you enough for putting together such great groups so quickly! Huge shoutout to our project managers for being so communicative from start to finish! You rock!”
-B2B Research Strategy Firm