Impressions From an Expert Network: Choosing The Right Medium For Interviews
Zintro partners with hundreds of organizations each year on projects ranging from buyer decision-making studies to asynchronous qualitative research, investment diligence, UX reviews, and more. Each engagement brings its own requirements for connecting with participants, capturing authentic insights, and ensuring seamless collaboration between clients, moderators, and respondents. With the growing number of digital platforms for qualitative research such as Discuss.io, Recollective, Civicom, Zoom, Microsoft Teams, Webex, Qualboard, Lookback, Flowres.io, and traditional phone calls or Google Meet sessions, research teams now face more options than ever before. This sometimes leads to mismatches with client expectations and participant expectations leading to frustrations, no shows, or technical delays.
AI-Moderated Interviews: First Impressions From an Expert Network
Multiple agency clients ranging from boutique insights teams to large, global research firms have approached Zintro in recent months with projects that included AI-moderated interviews instead of human-moderated interviews. Each agency wanted to conduct research like they would normally with the only difference being the AI-driven moderation. They all had their preferred vendors or vendors they were piloting, including Listen Labs, Outset.ai, Bolt Insight, Conveo, and HeyMarvin, and asked Zintro to recruit specialized participants across diverse categories such as: IT decision makers, Tech-savvy consumers, Sales professionals, Content creators, and other knowledge-rich respondent types.
Higher Education Software
A fieldwork-focused project management team subcontracted Zintro due to ongoing issues with data quality and missed criteria from their previous vendors. The end client was seeking in-industry software decision makers at large, higher education institutions that could participate in an ongoing online bulletin.
Global Motorcycle OEMs
An internal research team at a Fortune 500 electronics company needed to speak with Internet of Things IoT leaders at motorcycle original equipment manufacturers OEMs. The research team's goal was to better understand exactly what motorcycle and auto companies require from a device-connectivity product. Specifically, they sought to dig deeper into key capabilities that connect onboard computers with data collected and stored in the Cloud.
Enterprise Cloud Computing
A 300-person B2B market research and consulting firm was doing research for an enterprise Cloud storage provider to help them understand a recent shift in the market; they were losing more deals to their two main competitors and were looking to understand and address the root cause(s).