Zintro partners with hundreds of organizations each year on projects ranging from buyer decision-making studies to asynchronous qualitative research, investment diligence, UX reviews, and more. Each engagement brings its own requirements for connecting with participants, capturing authentic insights, and ensuring seamless collaboration between clients, moderators, and respondents. With the growing number of digital platforms for qualitative research such as Discuss.io, Recollective, Civicom, Zoom, Microsoft Teams, Webex, Qualboard, Lookback, Flowres.io, and traditional phone calls or Google Meet sessions, research teams now face more options than ever before. This sometimes leads to mismatches with client expectations and participant expectations leading to frustrations, no shows, or technical delays.

Multiple agency clients ranging from boutique insights teams to large, global research firms have approached Zintro in recent months with projects that included AI-moderated interviews instead of human-moderated interviews. Each agency wanted to conduct research like they would normally with the only difference being the AI-driven moderation. They all had their preferred vendors or vendors they were piloting, including Listen Labs, Outset.ai, Bolt Insight, Conveo, and HeyMarvin, and asked Zintro to recruit specialized participants across diverse categories such as: IT decision makers, Tech-savvy consumers, Sales professionals, Content creators, and other knowledge-rich respondent types.