Beauty Influencers Know Best
A Brand Strategy & Insights firm reached out to Zintro on behalf of a Fortune-500 cosmetics company to better understand influencer marketing, their brand image among influencers, and how the audiences of influencers perceived the brand. They wanted to talk with 25 Instagram influencers in five follower buckets: 25-50k, 50-100k, 100-250k, 250-500k, and 500k+ followers as well as 25 YouTubers with 100k-1M followers. All had to post at least 2x per week and have a beauty, lifestyle, or makeup channel.
Finding API Engineers for a Leading FinTech Company
A San Fransisco-based financial services company focusing on data transfer networks came to Zintro for help getting niche participants for a mission-critical internal project. The company creates APIs that their clients use to connect their own platforms to different financial services platforms, and they couldn’t figure out why some APIs were used heavily while others seemed to be useless to their customer base.
Finding Small Business Owners for a Fortune 500 Insurance Company
A US-based Fortune 500 insurance company engaged Zintro for a project where they needed to speak with small business owners in certain US cities to discuss their liability insurance needs. The company had released new professional and general liability offerings but neither offering was doing as well as they had projected.
Air Hygiene in Commercial Facilities
A global B2B-focused market research firm came to Zintro needing to arrange both an online bulletin board and longform, in-depth interviews with a specific niche audience. Their end client needed to understand market dynamics, preferences, and key purchasing criteria for commercial industrial air hygiene equipment filters, purifier systems, etc.
Content Creation in Virtual Reality
A media-focused market research firm came to Zintro on behalf of a Fortune 500 company looking to speak with VRfirst content creators. They were seeking creators with large live-stream followings as well as digital builders that modify games or build 2D/3D objects. There was a strong preference for undiscovered early adopters, a relatively novel and slim demographic.
Higher Education Software
A fieldwork-focused project management team subcontracted Zintro due to ongoing issues with data quality and missed criteria from their previous vendors. The end client was seeking in-industry software decision makers at large, higher education institutions that could participate in an ongoing online bulletin.
Global Motorcycle OEMs
An internal research team at a Fortune 500 electronics company needed to speak with Internet of Things IoT leaders at motorcycle original equipment manufacturers OEMs. The research team's goal was to better understand exactly what motorcycle and auto companies require from a device-connectivity product. Specifically, they sought to dig deeper into key capabilities that connect onboard computers with data collected and stored in the Cloud.
Evaluating Software Automation
A Palo Alto-based VC firm was evaluating a software company that creates manufacturing automation tools, with most of the company's clients located in Germany and Western Europe.
At the outset of the project, the VC firm was using two other networks in order to find 10–15 experts (clients, exclients, evaluators that went with alternative solutions, exemployees, and a market opinion leader) to help satisfy their queries and get a 360-degree view of the industry.
Corporate and Group Travel
Consultants and researchers from a large management consulting firm reached out to Zintro looking for support with six unique projects in the corporate travel industry: Travel Solutions for SMBs, Corporate Travel Processes, Team-Based Travel Guidelines, Business Travel Considerations, Travel Booking Management, and Business Travel in the Construction Industry. These projects required in-depth calls with decision makers from specific company sizes, verticals, and levels of travel spend that met the client's project standards.
Enterprise Cloud Computing
A 300-person B2B market research and consulting firm was doing research for an enterprise Cloud storage provider to help them understand a recent shift in the market; they were losing more deals to their two main competitors and were looking to understand and address the root cause(s).
Unsticking a Stuck PE Firm
A Private Equity firm came to Zintro looking to speak with information security leaders that recently evaluated and/or purchased from the company under review. Their main problem? They had already tried finding these individuals on Tegus and GLG, but neither network could find evaluators or buyers of the tool. Even though they spoke to two clients provided by the company's CEO, they wanted different viewpoints and back-channel feedback.