Impressions From an Expert Network: Choosing The Right Medium For Interviews

Zintro partners with hundreds of organizations each year on projects ranging from buyer decision-making studies to asynchronous qualitative research, investment diligence, UX reviews, and more. Each engagement brings its own requirements for connecting with participants, capturing authentic insights, and ensuring seamless collaboration between clients, moderators, and respondents. With the growing number of digital platforms for qualitative research such as Discuss.io, Recollective, Civicom, Zoom, Microsoft Teams, Webex, Qualboard, Lookback, Flowres.io, and traditional phone calls or Google Meet sessions, research teams now face more options than ever before. This sometimes leads to mismatches with client expectations and participant expectations leading to frustrations, no shows, or technical delays.