Public Relations, Decision Makers Sadie Estey Public Relations, Decision Makers Sadie Estey

Decision Makers — Public Relations

Public relations (PR) is a strategic communication process that organizations, individuals, or entities use to build and maintain a positive reputation with the public, stakeholders, and the media. The primary goal of public relations is to establish and nurture mutually beneficial relationships between the entity and its various audiences. This can include customers, employees, investors, the general public, government agencies, and other relevant parties.

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